Digital Marketing Consultants
Strategy, Content Marketing & Search Engine Optimisation
Digital Strategy, Research, Implementation
Digital Marketing Experts
Digital marketing is all about driving traffic and conversions through online channels. We specialise in designing and implementing holistic, end-to-end marketing solutions that increase both the number of visitors to your website but also the quality, inform your community, grow your audience, and most importantly delight your clients.
Working with organisations predominantly for-purpose, not-for-profit or regionally based across Australia we know a thing or too about stretching marketing budgets. That’s why
Digital Marketing Consultants
- Search Engine Optimisation
- Content Marketing
- Keyword Research
- Technical SEO Audit
- Digital Publicity
- Marketing Funnels
Search Engine Optimisation
A good SEO strategy drives organic traffic to your site with appropriate key words and search terms placed within your content, well written blog posts and link building. This will expand your visibility and search engines such as Google will index your site at a higher rate. The aim of the SEO game is to develop high quality content designed rank your site nearer to the top of search engine pages.
Keyword Research
Have you ever wondered why, when Googling the word “Victoria”, you encounter an image of a Victoria Secrets model, a photo of Victoria Beckham, or even Victoria in Canada, when what you really wanted to research the state of Victoria? Keyword research finds what your users are searching for so you can create content based around user intention and not guess work.
Technical SEO Audit
We will assess the success of your website in terms of visibility on search engines, determining how visitors interact with the site and identify any technical reasons why your website is not ranking as highly as your competitors.
Does your website load quickly, is it secure and easy-to-use? Is there any incorrect code and is the website structure logical? Is it compliant with the latest accessibility rules? Does each page answer solve the user’s problems along with hundreds of other indicators?
Digital Publicity
Our marketing services can manage all aspects of your digital publicity mix. We have connections to industry publications, print, television, and radio. Use us as your media agency to generate influence and deliver a comprehensive marketing campaign for you.
We’ve done enough media liaison to understand the perfect pitch to grow your brand both on and offline. We work within your budget to ensure you have maximum coverage available to you.
Marketing Funnels
The marketing funnel is a powerful tool that describes your customer’s journey from learning about who you are, to ultimately engaging with your business.
From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. By understanding the marketing funnel, you can better craft your marketing strategy to appeal to your target audience and convert more leads into customers.
Content Marketing Strategists
Over four million articles and blog posts are uploaded to the internet every single day. Every 24 hours 252,000 new websites are launched. That’s an impossible amount of competition. To stay competitive, not only do you need to be creating great content on a regular basis, you will need to market your content so it gets as many eye balls on it as possible.
Once you have got your great content sorted, what’s next? You need to reach out to new and existing customers with a solid content marketing strategy. It is no point having a great product or service if no one hears about it. Content marketing tactics are designed to reach your target audience and amplify the virtues of your business, services and products.
Content strategy is all about planning, developing, and creating content that your audience find captivating and motivates them to engage with your brand. Your content should convince people they have something to gain from their relationship with your business or service.
An effective content marketing strategy helps you establish your brand as an authority in your niche and builds solid relationships within that community with the aim of growing your customer base.
Search Engine Optimisation
SEO is a complex mix of different aspects that influence your site ranking. Search engines aim to deliver results that are relevant to the person searching the internet.
Our SEO experts will translate your business goals into a successful SEO campaign. We analyse the results to create a marketing plan aimed at increasing your website’s search engine rankings.
The good news about SEO is, once you have the fundamentals in place, you should be able to handle most of your internet marketing and SEO in-house. There will always be technical issues you’ll need We Push Buttons to solve, but with our help, you can keep your SEO strategy on track.
Digital Marketing Strategy
By carefully selecting the right marketing channels and tactics, a digital marketing campaign can help you reach your goals quickly and efficiently. However, without a solid plan in place, it is easy to get lost in the vast world of digital marketing options.
To ensure that your digital marketing campaign is successful, it is important to first develop a clear strategy. Consider what your specific goals are and which channels will best help you achieve them. Once you have a plan in place, you can begin executing your campaign with confidence, knowing that you are on the right track to achieving your desired results.
