Unlock the secret to growth
Ever wondered why you’ve typed in “Victoria” a state in Australia and you encountered an image of a Victoria Secrets Model, a photo of Victoria Beckham, or even a Victoria in Canada?
Google isn’t as smart as a human yet and subsequently needs help understanding what a specific website is actually about. As an individual, you weren’t even thinking about the three other popular Victoria’s but they are all featured predominately in the search engines. That’s why keyword research needs to be conducted thoroughly before launching your website.
That’s perfect proof of how important keywords are and how difficult a job it is for search engines to understand the various nuances and complexity of the English Language.
That’s why we always start your digital marketing campaign with an in-depth keyword research document. In order to understand your niche industry we brainstorm ideas about your product, service, or information and advise you on the best pages to add to your website. Interesting topics and popular products with low-level competitor marketing will win traffic to your site and expand your brand reach.
There’s a lot that goes into keyword research. But at its core, keyword research is about understanding what your target audience is searching for and then using those keywords throughout your website and marketing materials to ensure users can find information they are seeking.
By understanding what people are searching for, what terms are highly competitive and what phrases have little competition you can make sure that your website and digital marketing materials are optimised for the right keywords. And that translates into more traffic and better chances of conversion.