Push your brand awareness into new markets and grow existing ones
Can you believe over four million articles and blog posts are uploaded to the internet every single day? Every 24 hours 547,200 new websites are launched. That’s an impossible amount of competition. To stay competitive, not only do you need to be creating great content on a regular basis, you will need to market your content so it gets as many eye balls on it as possible.
Once you have got your great content sorted, what’s next? You need to reach out to new and existing customers with a solid content marketing strategy. It is no point having a great product or service if no one hears about it. Content marketing tactics are designed to reach your target audience and amplify the virtues of your business, services and products.
We can develop a strategic planning process using social media marketing platforms, blogging and publishing avenues that are right for you.
Search Engine Optimisation
SEO is a complex and necessary aspect of any website
SEO is a multi-faceted strategic marketing effort, and should always be factored in when redesigning or marketing any entity no matter how large or small.
A good SEO strategy drives organic traffic to your site with appropriate key words and search terms placed within your content, well written blog posts and link building. This will expand your visibility and search engines such as Google will index your site at a higher rate. The aim of the SEO game is to develop high quality content designed rank your site nearer to the top of search engine pages.
We provide SEO services to make your site highly visible to search engines, attractive to your users and profitable for your organisation.
Online success and good content go hand in hand
Content writing is an important aspect of strategic marketing. Having relevant content that engages visitors will keep them on your site for longer, potentially lead to sales and revenue growth for you. Creating fresh content or freshening up older content such as blog posts to boost their relevancy is also great for SEO purposes.
We are a digital media agency with a skilled team of content writers, editors and researchers that understand writing for the web and the workings of search engines. We are ready to make your content a hit, grabbing all the right key words relevant to your business and marketing objectives.
For insight on writing effective copy, we have written an in depth article: Effective Content Writing: Converting Words into Action.
- Build brand loyalty
- increase sales
- grow your customer base
Do you have a writer’s block on what to say in your email campaign? Not to worry, we have experts in digital marketing to help.
A strategic email campaign can broaden your reach for very little investment. You can use analytics to build a database of consumer habits for future campaigns. With email marketing software you can see how many emails were opened, the resulting actions, time and location, and the device used. You can apply any set of analytics you like to calculate the effectiveness of your campaign to improve on generating leads for your business and build customer relationships.
We can design and build campaigns and track analytics like click-through rates, open rates, bounce rates, and conversions. We will also make sure your emails are responsive on all devices.
Social Media Marketing
What social media campaign is right for you?
Social media marketing is by far, one the cheapest forms of marketing with potentially the furthest reach.
There are so many social media platforms out there, it’s easy to go into a tail spin. Is Instagram the best social media platform for you? Or would Pinterest be more suitable? Have you considered LinkedIn or Facebook advertising? We’ll conduct an analysis of your industry and report on the relevant platforms that will be most suitable for you.
We are a social media agency that will save you time and money and get you results.
- Media connections
- industry publications
Our marketing services can manage all aspects of your digital publicity mix. We have connections to industry publications, print, television, and radio. Use us as your media agency to generate influence and deliver a comprehensive marketing campaign for you.
We’ve done enough media liaison to understand the perfect pitch to grow your brand both on and offline. Our past experience includes working with traditional media such as newspapers across Australia and online magazines and publications. We work within your budget to ensure you have maximum coverage available to you.
Social Media Publicity on digital platforms requires research and planning to form a specific package unique to your needs. Your marketing campaign needs to stand out from the crowd, and on social media the crowd is big and loud.
Not sure where to begin with your Digital Marketing?