Colour psychology & using it in your business Colour is an incredibly large aspect of our world. Could you imagine a world without colour? Yet we often take it for granted. Colours affect our moods, influence decisions, and can even affect our health and well-being. This phenomenon is described as Color Psychology It is
Choosing which image file type to use can be tricky… Here’s Scott Sanders’s in-depth explanation of image file extensions and how they can benefit your small business. Many creative artists would love to be able to take advantage of the ease with which computers and the internet can increase one’s exposure. Images are such
Photographers: 7 Great Logo Examples The vast majority of photographers are soloists. They live and die on their reputation. Therefore photographers more than most need to present a stylish, artistic approach to all their corporate branding. Everything from logos to brochures, websites, and even business cards need to portray their personal branding. If you’re a
History of Logos Logos are so embedded in our society that we recognise them unconsciously. No one wonders what a big golden M is doing stuck on a pole, instead, we say “Ah, there’s a McDonalds.” Nike no longer needs to apply their name to products, one look at the world-famous tick and you
An insight into the Logo Design Process The creation and design of a logo is a process equally shared between the designer and the client. Often the client has a clear idea of what they want. Sometimes it is inspired by something they have seen; another logo, a brand, or a photo/picture/painting. It is