Content Writing, Content Strategy and Digital Marketing for organisations large and small.
Why is your content so important?
The answer of course, is content. It takes less than five minutes browsing on any given subject to start drowning in content, and there is no denying that of that content poor quality and boring. And we all know what happens when we are confronted get bored with a website – we bounce! Effective copy writing grabs attention, offers new information, taps into desire and calls for action. In essence, good copy converts visitors into customers.
Whether you make an offer or give a guarantee, the one thing you must also do is provide a clear call to action that is easily accomplished. For example, “click now to secure your early bird deal” deadline offers are a particularly effective eCommerce tool.
Consumers have a short attention span because of the ocean of boring content on the net. Throw them a lifeline of focused, informative copy that fulfills a desire and you have an even chance of converting visitors into loyal customers.
Can you believe there are over four million articles and blog posts being uploaded to the internet every single day? In order to stand out from the crowd you need to be creating content that connects to your audience in a meaningful way. Content that hooks your readers in will keep them coming back for more. That's why a solid content marketing strategy needs to be employed.
trategy needs to be detailed and backed up with clear steps, with defined targets to get the results you want from your online presence. Your content should characterise your business and how you stand out from your competitors. It will in the end associate you with your customers, connect you with your contemporaries and define you with search engines like Google.
Essentially, having a well thought out content strategy brings together content writing, SEO, keyword research, content give-aways as well as a social media strategy.
Your strategy will be three things: content planning, content delivery and content analytics.
Search engine optimisation
Search engine optimisation gives Google and other search engines the right context for your site with the aim to appear close to the top of the search page when customers use particular search terms. Key words, relevant content and tags all help Google maximise the number of browsers to your site.
If you want customers to find you among the thousands of other sites competing for attention on the net then a great SEO strategy is necessary.
With the latest email marketing software, we can help you build your data base of clients, design and set up campaigns and track analytics like click-through rates, open rates, bounce rates, and conversions. We will also make sure your emails are responsive on all devices.
Do you have a writer’s block on what to say in your email campaign? Not to worry, we have experts in digital marketing to help.
Social media marketing
People are connecting via social media to get trusted advice. That advice might come in the format of a DIY renovation forum, an interior design social media network, an IT blog or a reputable source on Twitter. If you’re dragging your feet about getting onto the social media bandwagon then there’s no time like the present to get started..
Publicity in a digital world
We manage all aspects of media relationships and have connections in industry publications, print, television, and radio to generate influence to deliver a comprehensive marketing campaignWe work with traditional media such as newspapers across Australia and online magazines and publications. We work within your budget to ensure you have maximum coverage available to you.
Social Media Publicity on digital platforms requires research and planning to form a specific package unique to your needs. Your marketing campaign needs to stand out from the crowd, and on social media the crowd is big and loud.We write, re work and create content for campaigns that work and target your audience.