When he found himself in a business conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a digital agency that was less about self-promoting buzz-words and more about the practical endeavour to assist clients in making effective use of the web.
Personal Branding Whether you like it or not these days everyone is a brand I had a senior moment the other day… and learned something new. We were sitting around with good friends and colleagues discussing the marketing plan for our new website and brainstorming ideas for some of our new projects. The talk turned
11 things to consider when developing an E-commerce site E-commerce. It’s been a buzzword in the retail industry for the last decade or so. It seems so easy to get an online store and start making money. Customers come to you, via your website. What’s not to like? Every retailer’s dream, right? In reality, it’s
Using PPC in your small business I’m asked quite frequently how to use programs such as AdWords, in particular, how to take advantage of everything PPC programs like these have to offer. Due to the high volume of inquiries on the subject, I wanted to share this blog with all the small business owners out
Crime and punishment – Google style This is nothing more than a commentary on selecting the optimisation tactics for a website, in terms of what is “safe”, productive or cost-effective, considering Google’s Search Essentials. Some people say that search engine optimisation is not exactly the sort of business a fellow gets into, looking for stability and
Stop Press! I’m sure you’ve read the headlines- great headline, but slightly mistaken. The world is running out of IP Addresses but not domain names so you can relax. But why did so many media outlets run stories on the web running out of space? Here’s a simplified explanation of IPv6 and the issue with
Cloud computing for your business Cloud computing is one of the latest IT technology marketing buzzwords. Is it something you can take advantage of in your business or is it just the latest in a long line of next big things that just don’t cut it? Before we look at the benefits Cloud computing could
Is HTML5 worth your while? HTML is the code used to program what you see on the screen when you view a website in a browser. HTML5 is the latest incarnation of this language, which has been in it’s previous form since 1997. With such an increase in the use of video, audio, graphics, and