After sitting through a meeting filled with talk of “customer‑centric core competencies,” he decided there was a better way to do digital. He now leads a results‑driven agency that replaces buzzwords with clear thinking, strategic marketing, and practical business advice—helping organisations use the web intelligently to support real growth.
Using a personal email address is by far the most professional option to present your organisation in the best light. Unfortunately, setting up an email address using the in-built Mac Mail can sometimes be infuriatingly difficult due to security settings that are predetermined by your Mac. Here’s a short how-to guide to setting up
It may sound like spin, but when you create a website, blog, Facebook page, or any other medium that is designed to showcase your talents or sell your products it’s important to stay on topic. It doesn’t matter whether you’re selling apples or artwork, the principle remains the same. Before you dive in and set
Software Licenses What they are and how you can use them: Traditionally Software Licenses were commercial in use – you paid a set price and you were allowed to use that software whether it be an Office Program, an Accounting Package or an Anti-Virus Program on one or more computers. There is big money in
This is a really important question to ask yourself. In this digital world you need your company logos in a variety of sizes and formats. Traditionally you needed a logo for your letterhead and one for your website. Now you need one for your social media profile on 10 different channels, print ready logos, plus
Freight costs & your eCommerce store: As with everything in business you need to make sure you have planned properly and researched thoroughly, as a wrong decision in the design stage will cost you thousands and will lead to dozens of hours a week in maintenance, inventory control, and double handling. Determine freight & postage
Personal Branding Whether you like it or not these days everyone is a brand I had a senior moment the other day… and learned something new. We were sitting around with good friends and colleagues discussing the marketing plan for our new website and brainstorming ideas for some of our new projects. The talk turned
11 things to consider when developing an E-commerce site E-commerce. It’s been a buzzword in the retail industry for the last decade or so. It seems so easy to get an online store and start making money. Customers come to you, via your website. What’s not to like? Every retailer’s dream, right? In reality, it’s