What is Podcasting?

This is the first in a three part series on Audio Podcasting:

A podcast is simply a segment of audio that you can download from the internet and listen to at any time. The name suggests listening to it on a portable media player, and certainly this is the appeal of podcasting – the idea that people have access to your content anywhere they go.

 We seem to love this idea of podcasting, so realistically, how can you listen to them?

First you need a program called a podcatcher. Some portable media players have them built in, as do some computer media players. Check out the one you use on your computer to see if it will accept RSS subscriptions or podcasting. If you can’t work it out, you might need to download a different one. Personally I like:

For PC – Winamp A Windows podcasting tool

For Mac – iTunes Apple’s Standard podcasting tool

PC, Mac, Linux – Juice a Cross-Platform Podcast Receiver

There will be detailed instructions in your media player on how to add a new subscription. But the next bit you need to find is a podcast that offers an RSS feed. Basically this means that once you subscribe to the podcast, any new ones appear in your media player to listen to! You don’t need to go to the website and download them (but you do need to be connected to the internet to get the new ones).

This is really why podcasting is so popular – they make it really easy to keep finding new material to listen to. It’s like being able to select whatever radio show you want, when you want it! But podcasting gets used for more than just internet radio. It’s pretty easy nowadays for anyone to produce their own podcasts for a variety of purposes:

Internet Radio

The simplest podcasting is posting copies of current radio programmes online for people to listen to at their leisure. Too Ugly For TV is a great example of a show on a small community radio station available globally on the internet. There are literally thousands of radio shows around the world available as a podcast.

Commercial Websites

Many commercial websites use podcasts as a convenient way to connect with their clients and customers. It could be a quarterly report to shareholders, a recording of the annual general meeting, or a personal message from the owner of the business to remind us that there are real human beings running the business behind the computer screen. The human voice is a great way to connect with current and potential clients of your own web business. At We Push Buttons we are only too pleased to assist in setting up professional podcasts for your organisation.

Instructions and Tutorials

Different people learn in different ways. Some people find it much easier to follow instructions verbally or visually (podcasts can be video as well as audio!). Having a podcast version of tutorials allows people to follow instructions step-by-step as the podcast plays.

 Audio blogs

Finding it difficult to make the time to read your friends’ blogs? An audio blog podcast enables people to listen to your blog whenever they like – whilst driving, doing housework, walking the dog, climbing Everest… you get the idea.

Audio art and entertainment

There are heaps of artistic applications to podcasting. Poetry and spoken word in the author’s own voice! Serialised readings of novels. Bands can keep their fans updated with new tracks delivered sraight to their media players.

So you can see that podcasting can be a great way to keep people connected to each other, as well as allowing us to find a whole spectrum of new things to listen to, whenever we want.

But how can I create my own podcast?

Stay tuned for the next exciting episode and I’ll run through some basic tips to creating your own awesome podcast!



Digital Marketing - 6 Feb 2012 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.