Tag: digital marketing

Social Media and the Busy Business

Including business social media into your schedule

Personally as a small business owner, I do not work the usual nine-to-five hours that most of the population do. While running my own business, the practice of finishing work hours late into the night is quite common. Working into this long day I have to spend considerable time seeking to engage new clients. When my potential clients days are winding down, is the time I have to spare on my social media marketing schedule.

Studies have shown that while in theory the internet is always on, and someone is always around, it seems the internet is still vulnerable to the highs and lows of regional based traffic.  The internet does seem to have a “nine-to-five” when it comes to reaching people within your area or country. You can see now how a business could be wondering how it could utilise the social media market if it has to set aside time during crucial business hours. Posting a blog can sometimes take two hours, and finding substantive material to tweet about can be time consuming as well.

There is a solution…

Schedule your social media

You might think a tweet on Twitter has to be instant but think again. Free services like Twuffer make it possible to sign into your twitter account and post tweets that will tweet when you want them to. The average recommended tweets a day is about three, so scheduling for the start, middle, and towards the end of the work day has the potential for great exposure. If you really want your followers to engage, keep your tweets personable or about a topic that could be helpful or is interesting. Scheduling your tweets leaves you to your work while your computer chirps your song for you.

Delayed Blog Posts

Most of the popular CMS’s out there like WordPress, Drupal, and my favourite MODx, have the ability to also schedule when new blog posts are made. I have often published a blog post at night, only for it to suffer from lack of exposure, lost in the next mornings news. This is where delaying the publishing time can greatly help to catch the eye of those subscribed to your feed. The best all round social media scheduling tool I have found so far is BufferThe incredible thing about Buffer is you can manage all your social media posting and scheduling through the one interface. Buffer allows you to schedule multiple social media profiles months in advance if that’s your strategy.

 Now you can plan your blogs and social media interactions with your customers on a more manageable schedule.

We Push Buttons take on outsourced social media campaigns for busy clients. Our expertise and commitment to your brand promotion will see an traffic to your website and social media points of contact with clients grow exponentially. If you would like to discuss your social media ideas and projects then contact us today.

YouTube for Business

What other benefits are there to a YouTube channel for your business?

The benefits of a professionally produced video cannot be over-stated. You may have great content on your page, but users tend to scan, rather than read, at least until they find something that really grabs their interest. With a YouTube business video embedded on your page, you bring much more to the table than just data.

Your business videos need to be presented in a fashion that is easy to watch and is engaging (it is estimated that over 65% of the world are visual learners). Video production also offers you the ability to present information that might otherwise be considered dry or boring, in a much more interesting manner. A well-narrated video will help your content be readily absorbed, rather than quickly forgotten.

Achieving professional quality

Some people may have the necessary tools and skills to put together a video that will capture and hold the viewer’s interest and convey the information desired. But let’s face it… most don’t. It takes time and practice to become proficient at producing a decent video, and time is something many website owners are short of.

Even if you do have some ability in video production, there is still the issue of finding the time to film and edit, coordinate voice-overs or background audio, and finally upload your video. Is that the most cost-effective use of your time? Probably not. A brain surgeon is certainly smart enough to learn how to tune their own car, and also smart enough to employ a mechanic,using their time where it is most effective.

If you want to get the full benefit of having videos embedded on your site to showcase your abilities, then it makes sense to ensure those videos show your abilities in the best possible light. The surest way to do that is to hire a professional.

Don’t want to go on camera?

Just as you don’t need to produce your own videos, you don’t have to be the one in front of the camera either. If you hire We Push Buttons to do the job, all you have to do is give us the necessary information, and we’ll do the rest. Whether your video is a screen cast or involves an actor presenting the video, we take care of it all.

Let us tell your story.

We are passionate about bringing stories to life. Our resident video producer Ben Harding has interviewed hundreds of people and knows how to get the best results from even the most camera-shy person. He knows how to tell a story. Effectively. Inexpensively. You can learn more about our video production service here.

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A Social Media Campaign is Good for Business

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You can’t be in business these days without a Social Media presence.

If you’re dragging your feet about getting onto the social media campaign bandwagon then there’s no time like the present to get started.

You’d be surprised what a Social Media campaign can do for your business, so why not ask us today how to get started?

You need to know which social media platform is right for your business. Know your target audience and appeal to them on their platform of choice.

A few statistics on Social Media for websites:

  • Over 4 billion videos are viewed each day – mainly on YouTube
  • 250 million people use Facebook on their mobile phones world wide
  • Australia has 2.2 million active Twitter users
  • Over 50 % of Australians access news and information on their smartphone
  • There are 11.5 million Facebook users in Australia
  • 630,000 Australians are on Pinterest
  • The average Facebook user has 130 friends

Let’s connect on Instagram or Twitter

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We have launched a new #ecommerce #website for #michaelarthurdiamonds whose grand opening of his bespoke jewellery store is well under way in Paddington #Sydney #michaelarthur #engagementring #wedding
3 weeks ago
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Scams - Who are you really talking to? http://ow.ly/Xnho50vNcLx #IsThisForReal #cybersecurityawareness
3 months ago
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I imagine that the architect of this church decided “oh well, might as well make the whole thing look like it is about to take off to space any minute” #rocket #space #design
3 months ago
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We are proud to be launching a new #ecommerce #website for #michaelarthurdiamonds in time for the opening of his bespoke jewellery store in #Paddington #michaelarthur #engagementring #weddingrings #
3 weeks ago
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Hungry King Brown spotted Aussie tradie in Bendigo #centralvictoria #australialife #snakes #tradie
4 months ago
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We love to contribute to our local community. Our talented designer used her spare time to create event posters for the Castlemaine Youth Theatre. Both shows look great and heaps of fun. #youth #theat
3 months ago
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Heather-Joy needed new posters and cards #tarot #tarotreadersofinstagram #design #psychic #brandingdesign #branding
3 months ago
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The boss is hard at work creating the new eCommerce website for ‘Michael Arthur Diamonds’ in Sydney. I am ‘helping’ by browsing through images of #michaelarthurdiamonds and selecting my favour
4 weeks ago
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Neil and Heather Barrett from The Paddock Castlemaine talk about their hopes for the final out come of this wonderful #ecovillage Open days are every Saturday and Sunday in Feb 202 between 2-3pm. We
2 weeks ago
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NBN Co - Scam Alert! https://www.staysmartonline.gov.au/ #IsThisForReal #cybersecurityawareness
3 months ago
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Tired of living in the city? Slowly being pushed out of the Inner city, further and further away? Why not move to an Eco Village in Castlemaine? Site visits will be held at 19 Reckleben Street, Cast
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Cultural burning to return to Victoria after 170 years in the hope of revitalising the land. Forest Fire Management Victoria and Dja Dja Wurrung Clans Aboriginal Corporation (DDWCAC) will bring back
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Online Police Scams - Don't fall for it! | http://ow.ly/78XI50vNcTL #IsThisForReal #cybersecurityawareness
2 months ago
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Telephone Scams - Stay smart and avoid becoming a victim | http://ow.ly/2N2K50vNePx #IsThisForReal #cybersecurityawareness
2 months ago
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Happy Halloween everybody! #halloween #illustration #poster #design You can download this image in hi res from our library on #pexels if you like it 🤡🔮🥶🤯😳
3 months ago
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Thank you to Gabriella Baxter for providing us with this beautiful graphic to use on the NNTC website we are building at the moment. #aboriginalart #aboriginalartists #graphic #landrights #webdesigner
1 month ago
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We are proud to present you with a sneak preview of the new #ecommerce #website we are making for #michaelarthurdiamonds #michaelarthur #engagementring #weddingrings #wedding #diamonds #finejewelry #p
3 weeks ago

Periscope – Live Video Streaming Platform

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Purchased by Twitter for a reported $100m, Periscope is a live streaming app that at first glance, appears quite similar to Google Hangout. When you broadcast on Periscope, you can transmit live recordings to both Periscope and Twitter fans. That means a whole group or online community can link up and interact with questions or comments. Any interactions from followers appear on your screen, which gives you the opportunity to answer questions and react to viewers.

That is where the similarity to Google Hangout ends. Periscope, in a similar fashion to Instagram, is for people on the go and can be used while you are out and about. Periscope also automatically links to Twitter, and Twitter synchronisation means live transmissions will appear in real time on your feed, making it easier for followers to tune in.

If you are following a person, it is easy to stay informed about their live transmissions via Twitter. Once you opt into sharing, you will receive notifications every time your chosen celebrity starts to stream. If you miss a transmission, you have twenty four hours to watch the live broadcast. If you are feeling bored (or perhaps adventurous), you can click the World Map tab that displays all of the live broadcasts happening on Periscope at that moment. Dive in and you will find the weird, the wonderful and the downright wacky.

Periscope is user-friendly. The app lists everyone you follow on Twitter under the People tab and presents an extensive database of user videos from around the globe. It is quite easy to scroll through the videos and tap to join in the conversation.

Periscope is an ‘access all areas’ platform. You can check out people sightseeing in Paris, watch protests in the UK or see in the New Year in Times Square. You can share in the political campaigns across the globe or watch the latest news unfolding before your eyes. There’s also plenty of structured material from musicians talking about their latest album and actors discussing upcoming films. On the wackier side of things, you can take a guided tour of someone’s sock drawer or check out the contents of a refrigerator in a country on the other side of the world. Periscope turns an eye to everything everywhere from the mundane to breaking news.

Despite its accessibility, there is not much reason to worry about disturbing content. The Periscope community is similar to that of Instagram – the content is checked, but it seems to be mainly clean.

Periscope has real potential for news reporting, especially breaking news and celebrity events. It is also a useful platform for writers and artists who want to be more accessible to their audience.  One very appealing aspect of Periscope is the ability to set up private broadcasts. This means you can live stream a family event to friends and family in other countries.

Saving Broadcasts

Although all streamed broadcasts disappear after 24 hours, you can still save copies of every broadcast or individual broadcasts.

You can automatically save copies of your broadcasts to your phone with the following steps:

  1. navigate to People tab
  2. tap Profile icon (top right corner)
  3. from Profile page tap ‘Settings’
  4. turn on ‘Auto-Save to Camera Roll’

To save an individual broadcast as soon as it ends:

  1. on iOS, tap ‘Save to Camera Roll’ when broadcasts finishes to download to your phone
  2. on Android, tap ‘Save to Gallery’ when broadcast finishes

Do you want to try live-streaming, or maybe catch the latest offering from your favourite celebrity? Periscope is available as a free download on Android and iOS here.

*Warning: streaming of copyright materials without permission on Periscope could land you in hot water!

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MASH Gets a Spot on Channel Nine News!

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MASH on Channel Nine News!

Our client, More Australian Solar Homes (MASH) have gone from strength to strength over the years to expand into four shires. Most recently MASH has expanded into Hepburn Shire with an enthusiastic uptake of household solar installations. Channel Nine News took an interest in this local success story and reported it on prime time news.

We Push Buttons is proud to support MASH in their mission to put more solar on rooftops and to cut greenhouse emissions.

A new bulk buy solar power program is proving successful in the Hepburn Shire with 60 residents and businesses investing in less than two months.#9News | http://9News.com.au

Posted by 9 News Western Victoria on Thursday, 7 June 2018

How to use Pozible, Australia’s Crowdfunding Platform

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Getting it right is Pozible!

Pop onto Pozible and scroll through past successes, and you’ll find projects spanning everything from the arts to animal and human welfare. Artists, innovators, educators and community and environmental groups have all benefited from successful Pozible campaigns: the diversity of excellent projects on offer is a testament to the strength of the platform, the growing audience base, and the passionate individuals and groups launching savvy projects. It may look like the only limitation to a Pozible project is your imagination, but there are a few things you need to know before you dive in and start a project of your own.

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Pozible Do’s:

  • all Pozible projects must have clearly defined outcomes, timeframes and goals. For example, you can raise money for your favourite charity, but you can’t run an ongoing appeal. Your campaign must run for a set time and have clear outcomes
  • your project must fit into one of the following Pozible categories: Art, Comics/Graphic Novels, Community, Design, Event, Fashion, Film, Food, Game, Music, Journalism, Performance, Photography, Technology, Video, Writing, Craft
  • you must be over 18 and supply an internationally recognised form of ID (passport or licence). You must also be able to supply a residential address, phone number and bank account
  • your intereactions with the Pozible community must be constructive. Make sure all messaging is quick and courteous
  • you must ensure you do not break any copyright or intellectual property laws

Pozible Dont’s:

  • offering sexually explicit material or services as rewards is prohibited on Pozible
  • selling shares, raising investment funds and providing any type of direct financial reward or incentive is prohibited
  • gambling services are prohibited
  • illegal items such as weapons, medications or illicit drugs cannot be offered as rewards
  • if you wish to use alcohol as a reward, you must check the liquor act in your state/country to ensure you are not breaking the law
  • obscene or abusive posts will be deleted and your account may be suspended

So, you’ve got your head around the guidelines, what next? Your audience will want to know why you are running your campaign and why they should get involved, so start preparing ahead of time. Do your research, test your audience, prepare your campaign video and give some serious thought to your rewards. Rewards are always better when they have a personal or exclusive touch – small artworks if you are an artist; after-party tickets or premiere tickets if you are a film-maker. Remember, Pozible is more than just a platform to raise money for your project.

By the end of your campaign, your idea will have been tested on the public, and they will have let you know if it is a good one!

Here’s some similar Crowdfunding websites to Pozible:

  • Mighty Cause: (formerly Razoo) for “people who want to make generosity a part of everyday life”. Over 14,000 nonprofits have used this platform
  • Causes: for people who want to change the world – categories vary from disaster relief to human rights.
  • Kickstarter: any organisation or individual can use this site to finance an event or project.
  • Indiegogo: an international crowdfunding site for creative ventures, charities and non-profit organizations.

When you are considering a crowdfunding platform, think about:

  • Ease of use: is it easy to set up your page? Do you need specialist skills to make your page look amazing?
  • Payment processing: what payment methods are available and how long will it take for donations to be deposited to your nominated account?
  • Social Networking: is it easy to link your campaign to Twitter, Facebook, Instagram and You Tube?
  • Visibility: choose a well-established site with a high volume of traffic.
  • Payment: If you don’t hit your target do you still receive the money you raised? With some platforms if you don’t hit your target $ amount you don’t get any payment.

A Podcast Might be What You’re Looking for

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Have you thought about Podcasting?

A Podcast can transform your static web page and turn it into so much more. In fact, audio quality can often be the most neglected area of an otherwise professional web presence.

Make your webinar sound as professional as the content:

Speech on the internet has to be clear, loud and consistent. A poor podcast simply distracts from the message being conveyed; and if people can’t hear you properly, they’ll simply head to a competitors website for better, clearer and more easily understood information.

Most computers these days come with a built-in recording device that runs alongside a web-cam, yet often the quality leaves a lot to be desired. If you’re publishing regular videos and uploading them to your website it is well worth getting Scott Sanders in for a consultation to ensure your audio is set up properly from the start.

Broadcast-quality Audio:

Have a blog?  Why not podcast it, with radio broadcast-quality audio? With today’s iPhone / Android prevalence, an entertaining and quality podcast makes your blog available wherever your clients are, whether driving, on the train or even at home relaxing in the garden. At We Push Buttons, we can ensure that you’re given the best advice on software solutions, hardware to suit your budget and even teach you how to upload your audio files to your blog or website to give your business maximum exposure.

Why not offer an audio transcript for instructions, blogs, highlights, specials & manuals on your website?

Different people learn differently – some visually, some auditory. The internet is mainly visual but you can avoid alienating your potential clients with an audio version of important messages. These days, most websites use video to successfully sell and review products- why not create an podcast that stands out from the crowd?

A personal message from your company:

Recording a personal message helps to remind prospective clients that there are real people behind the computer screen. A human voice also increases the chance that your message will be remembered and reinforces the visual information on your site.

Reinforcement of important guarantees, subscriptions and messages:

Why not reinforce screen messages with a recorded message? For example, after a client enters their details to join your mailing list, play the recorded message thanking them and reminding them to check their email to confirm their subscription.

Other in depth articles on audio podcasting:

Need some more music in your life? From simple background music to full featured podcasting, music can subconsciously set the mood to reinforce your image online.

If you feel creating some audio or setting up a podcast could be a great way to connect with new customers, why not get in touch with Scott Sanders from We Push Buttons.

Lightcase Pro Kickstarter Campaign

We’ve had the great pleasure in helping launch the new Lightcase Pro Kickstarter campaign as well as design their new website.

One of the biggest issues we have when designing websites is having poor quality photographs from our clients. Many don’t see the value in paying for a professional photographer and of course budget is always an issue. This is one of the main reasons why large eCommerce stores consistently outsell smaller companies.

People can’t touch and feel products online so it makes it even more important to ensure you have high quality images images of your stock. Feel free to check the video out below and if you think it’s a great idea why not support the campaign!

The original portable photo studio – get beautiful, pro photos in a snap using your smartphone or camera. Quick set up, quick fold down

 

See their website here…