What is Communication Design?
A communication designer is concerned mainly with effective communication of a specific message.
The message is the information a client wishes to convey to a certain audience. It can include things like a company logo, branding, an info graphic, a poster/flyer, an advertising campaign and so on…
A trained communication designer has specific knowledge and experience about markets, advertising and psychology to ensure the message is distributed effectively. The designing only starts after these steps have been taken and is the last tool we use to complete a project.
We create graphics and images, colour schemes, typography, animation etc. only to enhance the message. For a communication designer beauty is never a reason. A logo may be beautiful, but if it does not work and do its job properly, it is not a good logo.
Every business needs a branding strategy.
What does your brand stand for, who is your target audience and what impression you want to make? A branding strategy is your described purpose. It’s a plan that builds your identity, incorporates your long-term goals and conveys the integrity of your business carried by your brand.
Of course, your purpose is to attract customers and drive profit but its also what you can for them too, to make their lives better. Your logo, website, products or corporate colours are not your branding. Its much more than that.
Defining who your clients are will determine the goal of your branding and how you define its long term success. With these things clear in mind, building the story around your branding, you will be able to meet your marketing objectives and beyond. Getting your branding right will determine whether you succeed or not.
A business, corporation or community service needs to communicate to customers exactly what they offer and control how their message is received by different audiences. First a brand needs to clearly delineate the aims of a branding strategy before commencing a detailed marketing campaign.
When developing a branding strategy, it is important to reveal to customers that your brand can help them realise their aspirations. This is the first thing that will capture their imagination and attribute certain emotions to your brand. Your branding strategy should create change for your customers and spur them into action.
Once your branding strategy has been developed; your logo, colours, stationary, fonts and business cards can be designed.
Your logo is the visual tool that creates strong brand identity. A well designed logo captures the ethos of your organisation, business or entity. It broadcasts your aspirations and integrity of your products into a powerful visual message that creates immediate brand awareness.
Knowing what your brand stands for and the customers you serve will inform the visual aspects of your logo. Choosing the right colours and appearance for your logo affiliates with the products and services you provide, delivering brand identity in a nut shell. It defines your values and creates your unique impression in a competitive market.
Your logo should be recognisable in a glance and make a lasting impression on the customer. An effective design captures brand recognition and loyalty. Colours and fonts have a big part to play in your brand identity and should be chosen carefully for effectiveness. Over complicated logos create confusion and the message is lost.
Your logo should be scalable so it is effective on small devices like a smart phone or when scaled up to appear on a banner. It should still be effective when used in black and white, such as on photocopies, newsprint or stationary.
Getting your logo out and seen by as many people as possible is the aim of any company. It is vital to have a design that is appropriate for your company and targets your audience.
A good web design combines function and aesthetic
The visual design of your site is the face of your business and it’s often the first interaction potential customers have with you. The long term success of your website depends on how well it is designed. The designer needs to develop your site so that is easy to use and is logical to navigate for all skill levels.
Simple sites that work well rank highly with Google. Give a visitor a good experience and you have a higher chance of converting them into customers.
The design elements should be consistent throughout the site. Colours, fonts, buttons, sizes and all the elements should match across the whole site. The graphic elements, including colour need to be complimentary and create focus. Keeping the text and typography readable for visitors and placing keywords throughout the pages helps with maintaining your site’s up to date ranking.
Given that there are thousands of websites on the net, most visitors have very short spans for websites that are jumbled and wordy. By understanding your audience, providing clear and well thought out information with headings and sub headings, bullet points where necessary helps to organise your communication effectively and retain their attention.
Websites need to be responsive and fast loading on all devices, especially smart phones. Mobile compatibility will get more eyeballs on your site.
Over the years we have designed everything from business cards to billboards, posters, brochures, company reports, maps, eBooks and everything in between.
Our design work is done by our talented graphic and communications designer Iben Blom Hansen. Originally from Denmark, Iben has the northern European design sensibilities needed to excel at her craft.
Designing minimalist, striking and beautiful logos, brochures and anything else we throw at her, Iben thrives on guiding clients through the branding process like few others can.