Content Strategy

Why is a Content Strategy so important?

When you come to us for a web design you also need to think about your content strategy. The content is  the written aspect of your website, email marketing, social media and SEO. You will have marketing goals and to achieve them its important to look at strategies that drive traffic to your website and are engaging enough to keep your viewers clicking through to your product pages.

Your strategy needs to be detailed and backed up with clear steps, with defined targets to get the results you want from your online presence. Your content should characterise your business and how you stand out from your competitors. It will in the end associate you with your customers, connect you with your contemporaries and define you with search engines like Google.

Essentially, having a well thought out content strategy brings together content writing, SEO, keyword research, designing of whitepapers and social media. Your strategy will be three things: content planning, content delivery and content analytics.

Content Planning

We Push Buttons will assist you to develop a content plan as the first step. Understanding who your target audience is by knowing who your client/customer/end user is will help you target your marketing in the right direction. What demographic do they come from? What are they looking for when they visit your site? Do they use social media?

Content Audit

If you have an already existing site we provide a content auditing service to tweak your key words and fix existing content to add more meaning to your message. Content heavy websites are not engaging for the time poor browser so the less is more approach works best. We are the experts at pairing down complicated overly text heavy content into simpler, fresher websites that pack a punch with your messaging. So if your website needs a complete rewrite or just a tune up give us a call.

Email Marketing

Email is a wonderful tool for nurturing prospects. If you’re creating quality content for your blog or you have really useful, informative landing pages on your website you can use email to get more eyeballs on it regularly. If you want to get sophisticated you can invest in a quality marketing automation platform like Drip or Autopilot – however for this you’ll probably need a specialist, either on your team or externally.

Got an interesting project to work on?

We can help you with it. Let’s talk!

instagram default popup image round
Follow Me
502k 100k 3 month ago