Why is a Content Strategy so important?
When you come to us for a web design you also need to think about your content strategy. The content is the written aspect of your website, email marketing, social media and SEO. You will have marketing goals and to achieve them its important to look at strategies that drive traffic to your website and are engaging enough to keep your viewers clicking through to your product pages.
Your strategy needs to be detailed and backed up with clear steps, with defined targets to get the results you want from your online presence. Your content should characterise your business and how you stand out from your competitors. It will in the end associate you with your customers, connect you with your contemporaries and define you with search engines like Google.
Essentially, having a well thought out content strategy brings together content writing, SEO, keyword research, designing of whitepapers and social media. Your strategy will be three things: content planning, content delivery and content analytics.