Web Design, Branding & Training

• Advanced search so users can access the services they need
• Robust Content Management System so staff and volunteers can manage 98% of the website inhouse
• Multiple user access so various staff can manage different aspects of the website
• Full training has been completed with key staff
• Full analytics set up and review
• Easy to read layout and user experience
• WordPress on the Foundation framework
• Mobile responsive
• Ongoing web hosting and website maintenance
• Advanced contact forms for volunteer applications and new employment opportunities
• Custom sidebar menu set on a per-page basis
• Incorporated various services that target different end-users

CHIRP has been active in the local community for over 30 years and was previously known as CDCH (Castlemaine & District Community Health). As part of the website redesign, we also rebranded the organisation.

• New logo design
• Branding strategy workshop with key staff and volunteers
• Full media kit, style guide and social media imagery
• A pull-up banner designed and printed
• Email marketing template
• New business cards designed
• Infographics created to visually explain the various services of CHIRP
• Assistance with key messaging

As part of launching the rebranding and redesign of the website we also assisted with a publicity campaign at the time of CHIRP’s government funding cuts and the resulting cuts to services in the region. We created a strong public awareness drive which attracted more volunteers to the organisation and connected the service to other community services in the region to share resources.

We assisted with creating a postcard campaign to garner signatures in the community, established an online petition and drove a media campaign around the issue.

• Printed postcard design & printing (over 1,000 signatures)
• Change.org campaign with close to 1,000 signatures
• Assistance with social media marketing
• Email distribution
• Newspaper editorials and news items