CHIRP Community Health

Web Development & Branding in the Community Health Sector

Community Health Organisation

For over 30 years CHIRP, previously known as Castlemaine & District Community Health (CDCH), has been an integral community service operating in the region. The rebranding of this health service also included structuring a successful fundraising campaign - a gratifying part of our contribution to this highly valued community organisation.

What we did

  • Custom website design
  • Rebranding
  • Publicity Campaign
  • Staff Training

Custom website design

  • A robust Content Management System so staff and volunteers can manage 98% of the website in-house
  • Multiple user access so multiple staff can manage different aspects of the website
  • Full training completion with key staff

Rebranding

CHIRP has been active in the local community for over 30 years and was previously known as CDCH (Castlemaine & District Community Health). As part of the website redesign, we rebranded the organisation.

Publicity Campaign

CHIRP was experiencing government funding cuts at the time of their rebrand and redesign, resulting in the loss of key services to the region. In response to this we assisted in the execution of a very successful publicity campaign. We created a strong public awareness drive which attracted a lot of attention and new volunteers to the organisation. We also facilitated the connection to similar regional services with the intention to both secure and share resources.

Staff Training

Community health organisation budgets are often strained. As such we purposely customised a practical working model that included training sessions for staff and volunteers, to facilitate in-house management of the website. This significantly minimised any additional or ongoing costs for external management. We also developed an effective social media strategy and oversaw its training and roll-out with staff and selected volunteers.

Custom website design

  • An advanced search tool so users can directly access the services they need
  • A robust Content Management System so staff and volunteers can manage 98% of the website in-house
  • Multiple user access so various staff can manage different aspects of the website
  • Full training completed with key staff
  • Full analytics set up and review
  • Easy-to-read layout and user experience
  • WordPress on the Foundation framework
  • Mobile responsive
  • Ongoing web hosting and website maintenance
  • Advanced contact forms for volunteer applications and new employment opportunities
  • Custom sidebar menu set on a per-page basis
  • Tailored services incorporated to target different end-users