Web Design in the Community Health Sector
Custom website design
- Advanced search so users can access the services they need
- Robust Content Management System so staff and volunteers can manage 98% of the website inhouse
- Multiple user access so various staff can manage different aspects of the website
- Full training has been completed with key staff
- Full analytics set up and review
- Easy to read layout and user experience
- WordPress on the Foundation framework
- Mobile responsive
- Ongoing web hosting and website maintenance
- Advanced contact forms for volunteer applications and new employment opportunities
- Custom sidebar menu set on a per-page basis
- Incorporated various services that target different end-users

Complete rebranding
CHIRP has been active in the local community for over 30 years and was previously known as CDCH (Castlemaine & District Community Health). As part of the website redesign, we also rebranded the organisation.
- New logo design
- Branding strategy workshop with key staff and volunteers
- Full media kit, style guide and social media imagery
- A pull-up banner designed and printed
- Email marketing template
- New business cards designed
- Infographics created to visually explain the various services of CHIRP
- Assistance with key messaging

Publicity campaign
As part of launching the rebranding and redesign of the website we also assisted with a publicity campaign at the time of CHIRP’s government funding cuts and the resulting cuts to services in the region. We created a strong public awareness drive which attracted more volunteers to the organisation and connected the service to other community services in the region to share resources.
We assisted with creating a postcard campaign to garner signatures in the community, established an online petition and drove a media campaign around the issue.
- Printed postcard design & printing (over 1,000 signatures)
- Change.org campaign with close to 1,000 signatures
- Assistance with social media marketing
- Email distribution
- Newspaper editorials and news items
