Getting discovered on Google #1: Keyword Research

Keyword Research:

What keywords and how they can benefit your business?

Ever wondered why you’ve typed in “Victoria” a state in Australia and you encountered an image of a Victoria Secrets Model, a photo of Victoria Beckham, or even a Victoria in Canada?

Google isn’t as smart as a human yet and subsequently needs help understanding what a specific website is actually about. As an individual you weren’t even thinking about the three other popular Victoria’s but they are all featured predominately in the search engines. That’s why keyword research needs to be conducted thoroughly before launching your website.

That’s perfect proof of how important keywords are and how difficult a job it is for search engines to understand the various nuances and complexity of the English Language.

Is a Keyword just one word?

I find this area really is where people stumble on. Regardless of whether the search is for an individual word or a phrase they are still classified as keywords. A keyword can be a single word like a brand “Explainafide” or a longer string such as “Explainafide web design”. Keywords can even be quite extensive such as “Who’s the best creative web designer in the Melbourne region?”

Most of the time however people actually search using disjointed phrases like “website design creative”. There are so many different permutations, phrases and misspellings it is quite a science to get right.

The idea of Keyword research is to discover what words people actually use when searching for an item. Often it is not what you think, often it is misspelled and almost always not real sentences.

Is Keyword Research that important?

There are so many different websites out there competing for readers attention that it is getting more and more difficult to get discovered. If you try and aim for commonly used keywords such as “Web Designer” you are going to struggle to get any attention from Google. You are probably better off concentrating on long-tail keywords, location based keywords or specialist niche keywords.

Aiming to use keywords like “Web Designer Bendigo” will get people in your area finding you rather than aiming for pie-in-the-sky “Web Designer” keywords. A far greater number of people are going to search for “Web Designer” but the competition will be far greater and just as importantly the quality of the people coming to you will be specific to your region using a location based keyword.

Examples of Keyword Monthly Worldwide Searches
Broad Keyword: web designer 75,000 searches
Broad Keyword Alternative: web design 300,000 searches
Location based Keyword: melbourne web design 1,300 searches
Location Based alternative  web design melbourne 8,000 searches

 

As you can see in the last two keyword examples computers still don’t pick up that ‘web design melbourne’ and ‘melbourne web design’ is the same thing. Humans can pick the difference without even thinking yet Google still needs to improve in this area.

Planning is the key to any successful web design and keyword research is just one aspect that is vital before any website design is undertaken.

This is just a small introduction to Keyword research and basic SEO for your small business, art business, or start-up. we’ll be adding more fresh tips & ideas to the blog every few days so make sure you subscribe or follow us on Twitter.

2 Comments

  1. Am trying to get smarter about my own keyword research (which is pretty feeble to be honest). Thought I would share – participated in this really great G+ hangout with a serious SEO zen master and wrote up the notes here (site is still a work in progress thus a bit of a mess – http://www.bloggingbash.com/2011/15-things-i-learned-about-seo-from-dan-cristo/). He had lots of great SEO updates (most based on Panda) that were news to me. I think the graphic to content ratio penalty is especially interesting, especially to graphic designers who generally have high graphic content.

  2. This article really hits the nail on the head as far as reality when talking about key word searches in the world of Google. Given how flooded the market is (and it continues to grow at a rapid rate) due to increased accessability, getting your brand out there and being seen above all others is literally a vertical climb even when you think you have a unique idea that you think people will gravitate to. With this in mind however, the game of marketing and exposure has changed significantly and the competition for space is red hot!

    A key point to this is to do your research and have a back up plan ready if someone else has already used your brand name idea/concept or similar. Ideally you want something unique and identifiable to everything else out there.

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