Software Licenses What they are and how you can use them: Traditionally Software Licenses were commercial in use – you paid a set price and you were allowed to use that software whether it be an Office Program, an Accounting Package or an Anti-Virus Program on one or more computers. There is big money in
Personal Branding Whether you like it or not these days everyone is a brand I had a senior moment the other day… and learned something new. We were sitting around with good friends and colleagues discussing the marketing plan for our new website and brainstorming ideas for some of our new projects. The talk turned
Using PPC in your small business I’m asked quite frequently how to use programs such as AdWords, in particular, how to take advantage of everything PPC programs like these have to offer. Due to the high volume of inquiries on the subject, I wanted to share this blog with all the small business owners out
Crime and punishment – Google style This is nothing more than a commentary on selecting the optimisation tactics for a website, in terms of what is “safe”, productive or cost-effective, considering Google’s Search Essentials. Some people say that search engine optimisation is not exactly the sort of business a fellow gets into, looking for stability and
Cloud computing for your business Cloud computing is one of the latest IT technology marketing buzzwords. Is it something you can take advantage of in your business or is it just the latest in a long line of next big things that just don’t cut it? Before we look at the benefits Cloud computing could
Open Source Software for Small Businesses Computers offer the small business owner such amazing tools to create, publish and promote one’s business that marketing your business, art studio or next book has never been easier. And with such a vibrant Open Source Software community, today’s business owner can build a great computer that does
Living in a Post-Penguin World It’s been a while since I posted here, but it seems to me that I promised you some useful tips on optimizing your websites to make them easier to find via search engines. For most of us, that activity centers mostly around Google. Some recent developments in the search