Web Design & Marketing

Why Your Website Needs a Landing Page

We’ve been privileged enough to have written an article on one of the web’s best resources for web designers and graphic designs: Creative Bloq Magazine. The article is on Landing Pages- what are they and how they can benefit your business?   Here’s an excerpt from the article or see the full post at Creative

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Stay On Message

It may sound like spin, but when you create a website, blog, Facebook page, or any other medium that is designed to showcase your talents or sell your products it’s important to stay on topic. It doesn’t matter whether you’re selling apples or artwork, the principle remains the same. Before you dive in and set

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The Five Main Types of Software Licenses

Software Licenses What they are and how you can use them: Traditionally Software Licenses were commercial in use – you paid a set price and you were allowed to use that software whether it be an Office Program, an Accounting Package or an Anti-Virus Program on one or more computers. There is big money in

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Everyone is a Brand

Personal Branding Whether you like it or not these days everyone is a brand I had a senior moment the other day… and learned something new. We were sitting around with good friends and colleagues discussing the marketing plan for our new website and brainstorming ideas for some of our new projects. The talk turned

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Using Pay Per Click (PPC): How it Affects your Business

Using PPC in your small business I’m asked quite frequently how to use programs such as AdWords, in particular, how to take advantage of everything PPC programs like these have to offer. Due to the high volume of inquiries on the subject, I wanted to share this blog with all the small business owners out

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Punishment: Google Style

Crime and punishment – Google style This is nothing more than a commentary on selecting the optimisation tactics for a website, in terms of what is “safe”, productive or cost-effective, considering Google’s Search Essentials. Some people say that search engine optimisation is not exactly the sort of business a fellow gets into, looking for stability and

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Benefits of Cloud Computing

Cloud computing for your business Cloud computing is one of the latest IT technology marketing buzzwords. Is it something you can take advantage of in your business or is it just the latest in a long line of next big things that just don’t cut it? Before we look at the benefits Cloud computing could

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