Optimise User Behaviour Anyone visiting your site and interacting with your content is a website user, and understanding user behaviour is key to boosting your conversion rates. Optimising your web pages will capture website visitors. In order to optimise, you need to monitor user behaviour and analyse visitor interactions. The analysis will give insights into
UX Design is User Interface Development Providing a successful user experience requires a balanced approach throughout the development life cycle. To ensure this balance, you must not only focus on implementing the functionality required to complete a task but also on how the task is exposed through the user interface. Remember, the user interface must
A heat map is a data visualisation tool that uses colour to highlight the areas of your web page that get the most attention from a user’s mouse. The colours range from cool to hot, which means when you look at your web page, the areas displaying the hottest colours are the areas where most
A CMS is basically a software system that facilitates administration, authoring, and collaborative content creation for web users who are not experienced with web programming languages. The three most popular CMS are WordPress, Drupal and Joomla are easy to use and are often favoured by small businesses, individual bloggers, and not-for-profit organisations. We have written
Content Writing The common application among all websites is content writing. It takes less than five minutes of browsing the net on any given subject to start drowning in content. There is no denying that a lot of content is poor quality and boring. We all know what happens when we get bored with a
Backup your server Storm season – time to get a backup server The recent autumn storms that lashed the east coast of Australia are a not-too-subtle reminder that all businesses, large and small, should have backup servers in a separate location from their main business premises. As well as keeping a backup server, business owners
Logos, Branding, and Web Design As a visual communication and design professional, I particularly love the way that the internet has enhanced, nurtured, and developed communication design for all kinds of businesses and organisations. It is my job to ensure that our clients are being heard and remembered, among the cacophony of competing messages everywhere