A heat map is a data visualisation tool that uses colour to highlight the areas of your web page that get the most attention from a user’s mouse. The colours range from cool to hot, which means when you look at your web page, the areas displaying the hottest colours are the areas where most
A CMS is basically a software system that facilitates administration, authoring, and collaborative content creation for web users who are not experienced with web programming languages. The three most popular CMS are WordPress, Drupal and Joomla are easy to use and are often favoured by small businesses, individual bloggers, and not-for-profit organisations. We have written
Content Writing The common application among all websites is content writing. It takes less than five minutes of browsing the net on any given subject to start drowning in content. There is no denying that a lot of content is poor quality and boring. We all know what happens when we get bored with a
Backup your server Storm season – time to get a backup server The recent autumn storms that lashed the east coast of Australia are a not-too-subtle reminder that all businesses, large and small, should have backup servers in a separate location from their main business premises. As well as keeping a backup server, business owners
Logos, Branding, and Web Design As a visual communication and design professional, I particularly love the way that the internet has enhanced, nurtured, and developed communication design for all kinds of businesses and organisations. It is my job to ensure that our clients are being heard and remembered, among the cacophony of competing messages everywhere
Landing Pages If you are using a home page as your landing page you are most likely losing valuable sales leads. The home page of your website is designed to be general purpose and explain what it is your business does, and why you do it so well. Imagine your home page is the shop
Have you thought about Podcasting? A Podcast can transform your static web page and turn it into so much more. In fact, audio quality can often be the most neglected area of an otherwise professional web presence. Make your webinar sound as professional as the content Speech on the internet has to be clear, loud,