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After sitting through a meeting filled with talk of “customer‑centric core competencies,” he decided there was a better way to do digital. He now leads a results‑driven agency that replaces buzzwords with clear thinking, strategic marketing, and practical business advice—helping organisations use the web intelligently to support real growth.

MASH Wins Environment Victoria Award

MASH Wins environmental award We Push Buttons is the digital partner of MASH (the campaign for More Australian Solar Homes) and we were proud to support Jo Kaptein and the MASH team, who were one of six community groups and individuals from around the state to be recognised by Environment Victoria last week for their

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What is a Heat Map and why do we need one?

A heat map is a data visualisation tool that uses colour to highlight the areas of your web page that get the most attention from a user’s mouse. The colours range from cool to hot, which means when you look at your web page, the areas displaying the hottest colours are the areas where most

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What is a Content Management System (CMS)?

A CMS is basically a software system that facilitates administration, authoring, and collaborative content creation for web users who are not experienced with web programming languages. The three most popular CMS are WordPress, Drupal and Joomla are easy to use and are often favoured by small businesses, individual bloggers, and not-for-profit organisations. We have written

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Effective Content Writing: Converting Words into Action

Content Writing The common application among all websites is content writing. It takes less than five minutes of browsing the net on any given subject to start drowning in content. There is no denying that a lot of content is poor quality and boring. We all know what happens when we get bored with a

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MASH Gets a Spot on Channel Nine News!

MASH on Channel Nine News! Our client, More Australian Solar Homes (MASH) has gone from strength to strength over the years to expand into four shires. Most recently MASH has expanded into Hepburn Shire with an enthusiastic uptake of household solar installations. Channel Nine News took an interest in this local success story and reported

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Arts Open 2018: Meet the Makers

Arts Open 2018 It’s on again! Arts Open is a biennial event held in Castlemaine and the surrounding towns and districts. Artists open their studio doors to the public for two weekends of the year, which includes the Labour Day long weekend, to reveal their workspaces, and talk through their ideas and their processes. I

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Proud to Win a Business Award!

Proud to Win a Business Award! Mount Alexander Business Awards 2017 We Push Buttons is pretty chuffed that we are joint winners of the Professional Services Award in the Mount Alexander Business Awards for 2017. The judges found this category a tough one so we shared the award with another great local business, Healing Well. We heard from a

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