After sitting through a meeting filled with talk of “customer‑centric core competencies,” he decided there was a better way to do digital. He now leads a results‑driven agency that replaces buzzwords with clear thinking, strategic marketing, and practical business advice—helping organisations use the web intelligently to support real growth.
Essential book publishing clauses you need to think about before signing a contract 1. Definition of “Publisher:” You may wish to define exactly what is meant in the contract by the term “publisher.” Is it the small office where your editor works, the larger corporate division, or the whole conglomerate? It may matter because
A History of Business Cards These days we take for granted that business cards are cheap to produce and every second person has one. But before the days of widespread printing business cards were exceptionally expensive. They were reserved for the elite and upper middle classes only. As far as I can tell they
Why is malware so bad? It seems every second day another big company gets struck down by malware yet it is not often understood by the general population. In 2011, SBS Television Australia suffered a malware attack as did the Herald-Sun a week prior – read the article in the Sydney Morning Herald. Everyone
What is Cloud Computing? The term Cloud Computing is everywhere these days. Trains, buses, TV advertisements, and newspapers. But what is Cloud Computing? Basically, cloud computing is uploading information on a central computer hosted by a software company via the internet and is password protected. This means users can access the information from anywhere with
Brand and visual recognition Images are a great communication tool that helps your message and ideas get across to a targeted readership. Relevant imagery helps your audience retain and recall your messaging and draws them back subconsciously for more information from you. What type of imagery? Studies have proven that content with imagery outperforms content