After sitting through a meeting filled with talk of “customer‑centric core competencies,” he decided there was a better way to do digital. He now leads a results‑driven agency that replaces buzzwords with clear thinking, strategic marketing, and practical business advice—helping organisations use the web intelligently to support real growth.
Virtual Offices can help your business The term virtual office might not be known to everyone involved in the small business community as it really is only a new trend in the world of business. A Virtual office is described as a place that primarily provides telecommunication services and a mailing address for businesses
History of Logos Logos are so embedded in our society that we recognise them unconsciously. No one wonders what a big golden M is doing stuck on a pole, instead, we say “Ah, there’s a McDonalds.” Nike no longer needs to apply their name to products, one look at the world-famous tick and you
An insight into the Logo Design Process The creation and design of a logo is a process equally shared between the designer and the client. Often the client has a clear idea of what they want. Sometimes it is inspired by something they have seen; another logo, a brand, or a photo/picture/painting. It is
Thunderbird Email Review While much of the world is transfixed by the Cloud, life as a desktop-based email is still hugely popular with much of the community (including myself). There’s something that is reassuring about having access to all your emails on your personal computers without an internet connection. For the most part, if
Book Copyright These days due to the huge e-book movement people are self-publishing more than ever, but that doesn’t mean you don’t need to think about book copyright. Australian Copyright law is enshrined in law by the Copyright Act 1968 (Cth). There are a whole variety of international treaties that ensure copyright is valid in
Creating Today’s Leader: Leadership and all that jazz! Today’s leaders are under extreme pressure; financial, political, ethical, technological, and environmental. Survival in a troubled world financial system, against a background of dysfunctional political structures, requires a new way of thinking and acting. Years ago I had described a leader as being like an orchestra
When business and art collide If there is one thing we have learned from the late great titan Steve Jobs, is that even in business there is beauty. We all remember his signature black turtle neck and charismatic nature walking on stage to wow us with his next world-changing device. But what was it