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After sitting through a meeting filled with talk of “customer‑centric core competencies,” he decided there was a better way to do digital. He now leads a results‑driven agency that replaces buzzwords with clear thinking, strategic marketing, and practical business advice—helping organisations use the web intelligently to support real growth.

Image file types- which should you use?

Choosing which image file type to use can be tricky…   Here’s Scott Sanders’s in-depth explanation of image file extensions and how they can benefit your small business. Many creative artists would love to be able to take advantage of the ease with which computers and the internet can increase one’s exposure. Images are such

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Using New Media to Promote your Photography

Using New Media to Promote your Photography: How can you use social media to promote your photography work? Before the days of the internet, the way to get your photography or artwork noticed was by either knowing the right people or being in the right place at the right time.  This may have been good

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10 Tips for Working with Kids

Tips for working with kids   I’m a Museum Educator.  I’ve seen kids sleeping under display cases, jumping in lifts, and making fun of staff and I have been endlessly asked if I’m serious with rolling eyes when I’ve asked for food/lollies/earphones to be put away.  It comes with the territory. So why would you

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Getting Discovered on Google #1: Keyword Research

Keyword Research:   What keywords and how they can benefit your business? Ever wondered why you’ve typed in “Victoria” a state in Australia and you encountered an image of a Victoria Secrets Model, a photo of Victoria Beckham, or even a Victoria in Canada? Google isn’t as smart as a human yet and subsequently needs

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Scoopshot: A Way Forward for Photographers?

Scoopshot: Potentially another revenue stream for Photographers When it comes to copyright issues, photographers and other visual artists often have it much worse than others. Photography is easy to take, difficult to track, and depending on how it’s used, difficult to resolve cases of misuse. A combination of copyright infringement, increased competition, and a large

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Colours in Branding

Branding & the use of colour Logos have for a long time been the foremost tool for brand recognition. Every successful business has a very well-known and recognisable logo that accompanies any product, advertising, or correspondence. This is a proven method of brand recognition and has served businesses well over a long period of time.

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GIMP Review- Open Source Software

GIMP Review   Image Manipulation Program GIMP is a GNU image manipulation program similar to Photoshop or Paint Shop Pro. GNU means that the software is not owned by anyone, and can be freely distributed. Free in this sense means freedom, not necessarily free of charge, but it is available to be downloaded and used

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