Content Writing
The common application among all websites is content writing. It takes less than five minutes of browsing the net on any given subject to start drowning in content. There is no denying that a lot of content is poor quality and boring. We all know what happens when we get bored with a website – we bounce! Effective copywriting grabs attention, offers new information, taps into desire, and calls for action. In essence, good copy converts visitors into customers.
Attention
It’s hard to get a top spot on a search engine page, and harder to keep. Research your audience and keep your content writing sharp. Use snappy headlines to compel the reader stay on your site to find out more.
Information
The internet is an ocean of information. To stand out you need to offer new content, or a new angle on a topic that you are an expert in and keep it relevant to your business and service delivery.
Desire
Impulse purchases are driven by desire. Use your research to highlight the benefits and qualities of your product or service that will appeal to your audience. If possible, include testimonials, favourable studies, and opinions from experts to strengthen the desirability of your brand.
Action
Whether you make an offer or give a guarantee, it is imperative to provide a clear and obvious call to action that is easily accomplished. For example, clickable links and buttons on your web page such as “click now to secure your early bird deal” deadline offers are a particularly effective eCommerce tool.
The modern consumer has a short attention span and is often time-poor. Throw them a lifeline of focused, informative copywriting that fulfills a desire and you have a chance of converting visitors into loyal customers.
Content Writing Services
A good content writer plays a critical role in your digital success. The content writing of a website is often overlooked until the last minute so we do a thorough content audit of your website before we launch it, then start a digital marketing campaign based on keyword research.
Well-written content will engage your readers and keep them returning to your site. In order to help you stand out from the crowd we will write content that connects to your audience in a meaningful way with a solid content writing strategy.
For more information on our Content Writing Services click here.
Rob Jennings
