Month: October 2018

Small Business – Get Your Website Right First Time

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Getting Your Website Right First Time

Your website is the first place many potential customers go when they are researching products and services. An effective, properly planned website is essential.

A well designed website increases traffic and turns inquiries into sales at a fraction of the cost of traditional marketing campaigns. If you want to push the right buttons with your customers, read about the eight essential elements for an effective small business website below. We’re here to help, so please contact us if you would like more information about our web design services.

  1. Have a Plan

To attract traffic to your site, you need to have a strong sales strategy. In order to get the most out of your online presence, your website should be aligned with the overall sales and marketing plan of your business. Explore the options available – pay-per-click (PPC), email marketing, social media, blogs and search engine optimisation (SEO) – to decide what fits best with your sales plan.

  1. Stay on Message

Potential customers usually spend less than two minutes on a website. It is important to have a strong pitch that incorporates what you are selling, and why you are the best at what you do. Remember ‘less is more’ on the net. Hone your message and make sure it comes through loud and clear in the visual and written content.

  1. Make Getting in Touch Easy

Have clear Call to Action buttons on your website. These may be in the form of Buy Now or Click for call-back buttons. Make it easy for potential customers to contact your company and ask questions. Don’t tuck your contact information away on an inaccessible page. Web customers are impatient creatures and will move on if they cannot find the necessary information quickly.

  1. Track Conversions

This is one of the easiest and most valuable website activities. Tracking conversions will help you grow your business and make informed sales decisions and forecasts based on the data you collect.

  1. Tell Customers Who You Are

Understanding your customer’s aspirations and needs is important if you want them to connect with your business. Target your About Us page toward your customer demographic and include quality information about the history, goals and successes of your business.

  1. Go for User Friendly Design and Content

Don’t make your website busy. Elegant visual design and quality content that clearly and logically directs customer inquiries, drives sales and encourages click through. Your website should be easily accessed on mobile devices – responsive design means your customers connect on any device, anywhere, any time.

  1. Choose a Robust CMS

Choose the correct content management system for your website. The following features are critical to eCommerce success:

  • quick loading and easy to edit pages
  • SEO ready
  • good support and update structure for software
  1. Choose the right Web Design Company for you

Last but certainly not least, partner with a web design agency to get the most out of your eCommerce experience. Look for an agency with experience and know-how. Ask how they will implement the eight essentials above. Browse their website portfolio to see if you like their approach and they would meet your requirements.

We offer creative, compelling solutions designed to make your customers push the right buttons! Contact us today to discuss your needs.

Periscope – Live Video Streaming Platform

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Purchased by Twitter for a reported $100m, Periscope is a live streaming app that at first glance, appears quite similar to Google Hangout. When you broadcast on Periscope, you can transmit live recordings to both Periscope and Twitter fans. That means a whole group or online community can link up and interact with questions or comments. Any interactions from followers appear on your screen, which gives you the opportunity to answer questions and react to viewers.

That is where the similarity to Google Hangout ends. Periscope, in a similar fashion to Instagram, is for people on the go and can be used while you are out and about. Periscope also automatically links to Twitter, and Twitter synchronisation means live transmissions will appear in real time on your feed, making it easier for followers to tune in.

If you are following a person, it is easy to stay informed about their live transmissions via Twitter. Once you opt into sharing, you will receive notifications every time your chosen celebrity starts to stream. If you miss a transmission, you have twenty four hours to watch the live broadcast. If you are feeling bored (or perhaps adventurous), you can click the World Map tab that displays all of the live broadcasts happening on Periscope at that moment. Dive in and you will find the weird, the wonderful and the downright wacky.

Periscope is user-friendly. The app lists everyone you follow on Twitter under the People tab and presents an extensive database of user videos from around the globe. It is quite easy to scroll through the videos and tap to join in the conversation.

Periscope is an ‘access all areas’ platform. You can check out people sightseeing in Paris, watch protests in the UK or see in the New Year in Times Square. You can share in the political campaigns across the globe or watch the latest news unfolding before your eyes. There’s also plenty of structured material from musicians talking about their latest album and actors discussing upcoming films. On the wackier side of things, you can take a guided tour of someone’s sock drawer or check out the contents of a refrigerator in a country on the other side of the world. Periscope turns an eye to everything everywhere from the mundane to breaking news.

Despite its accessibility, there is not much reason to worry about disturbing content. The Periscope community is similar to that of Instagram – the content is checked, but it seems to be mainly clean.

Periscope has real potential for news reporting, especially breaking news and celebrity events. It is also a useful platform for writers and artists who want to be more accessible to their audience.  One very appealing aspect of Periscope is the ability to set up private broadcasts. This means you can live stream a family event to friends and family in other countries.

Saving Broadcasts

Although all streamed broadcasts disappear after 24 hours, you can still save copies of every broadcast or individual broadcasts.

You can automatically save copies of your broadcasts to your phone with the following steps:

  1. navigate to People tab
  2. tap Profile icon (top right corner)
  3. from Profile page tap ‘Settings’
  4. turn on ‘Auto-Save to Camera Roll’

To save an individual broadcast as soon as it ends:

  1. on iOS, tap ‘Save to Camera Roll’ when broadcasts finishes to download to your phone
  2. on Android, tap ‘Save to Gallery’ when broadcast finishes

Do you want to try live-streaming, or maybe catch the latest offering from your favourite celebrity? Periscope is available as a free download on Android and iOS here.

*Warning: streaming of copyright materials without permission on Periscope could land you in hot water!

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What is a Heat Map and why do we need one?

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A heat map is a data visualisation tool that uses colour to highlight the areas of your web page that get the most attention from a user’s mouse. The colours range from cool to hot, which means when you look at your web page, the areas displaying the hottest colours are the areas where the most visitors click or hover with their mouse.

How do heat maps work?

Heat Maps is a software tool that collects user data and displays the results over an image of the actual web page. The data is aggregate, and allows the website owner to see the activity of every unique user, making it easy to see where your visitors are congregating, and which areas of your site are being ignored.

Is there more than one type of heat map?

Great question! Heat maps can be used to report on the origin of  click-throughs, scrolling, and other user behaviors.

Original heat maps give you a visual representation of the areas of your site that get the most activity. It allows you to pinpoint hot and cold spots on your website.

Scroll heat maps show you how far your users scroll before they bounce. Boredom is the enemy of online retailers. High levels of bounce at certain points on your site indicate a need to reconsider the length and type of content you are using. A high bounce rate may also be related to usability issues, or graphic elements that are not engaging viewers.

Confetti heat maps reveal usability issues. These maps are high-resolution and show individual clicks across the page. If users are clicking on non-clickable items and leaving in frustration, it shows they may be trying to access your product or service and failing. Using Confetti heat maps will help you change the layout and usability of your site to increase conversion rates.

When should I use a heat map?

Heat maps reveal user behaviour, therefore it’s sensible to have one going all of the time, and maintain a close eye on the data, of course. Monitoring data daily will help you tweak your site for improved visitor experience. Analysing heat map data over 6-12 months will help you efficiently redesign the graphic and written content of your website, and capture more conversions in the process.

Heat maps can be used to identify:

  • which headlines on your site are working
  • distractions from your core content
  • navigation issues
  • how much content is being consumed (that is, not scrolled over)
  • images that attract the most attention
  • whether opt-in and call-to-action buttons are working
  • where most of your users congregate on the page
  • the best placement for content that converts your visitors to customers
  • the different needs of different groups (e.g.: men vs women; visitors from different geographical locations, or age groups)
  • the user experience, including interactions with images and text

So, what are you waiting for? Increase your conversions with heat map software by easily identifying problems on your website through targeted reporting of user behaviour. For a current list of the best heat map software available, click here.

If you would like to discuss heat maps, or have issues with your website, please don’t hesitate to contact the team at We Push Buttons.

Tips for Writing a Case Study

Tips for Writing a Case Study
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Why do you need Case Studies on your site?

Assume the client does not have any intuition about your processes.

Case Studies are designed to win the confidence of a prospective client. Detailed cases studies provide evidence that your business or organisation is capable of delivering the services that you claim you can provide.

  • Its as simple as a walking them through the project
  • Outlining your strategy from conception to completion
  • Provide the rationale behind project management decisions

Documenting

When starting a new project, proactively think how you will document your processes for a written Case Study. Documentation is key, even in the form of notes and doodles. Keep it all for reference.

Five Core Elements of the Case Study

  • Overview: Keep it brief, simple and quick to understand for skim reading. Include: main problem, overview of solution, and key results. Articulate the gist well in few words. Reader should get a picture of the entire project in a nutshell.
  • Context and challenge: provide a detailed description of the context that led to the creation of the project. Three main elements:
    1. project description and background: timelines, budgetary constraints, and purpose of the job
    2. the issue: the WHY of the project, describe the issues that led to the conception of the project
    3. project goals and objectives: what are the tangible goals of the project
  • Process: This is where you elaborate on the how you worked the challenge into a solution. Its where you describe the concepts that led to final decisions. During this process you would have a good idea of the client’s customers, their industry and their competitors. You would have identified their strengths and where their message needed a boost to draw in more customers
  • The Solution: In this section of your Case Study you include an overview of your strategy and the solutions achieved by the process. Its also your chance to describe the unique attributes you have used to deal with challenges.
  • The Result: Business owners are most interested in the result. They need evidence that their money will be well spent. Its important to be able to show your strategy directly boosts their sales goals. If your Case Study describes the analytics and statistics directly influenced by your approach, you are providing more evidence that your agency can do a great job for the next client.