Month: January 2017

How to use Pozible, Australia’s Crowdfunding Platform

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Getting it right is Pozible!

Pop onto Pozible and scroll through past successes, and you’ll find projects spanning everything from the arts to animal and human welfare. Artists, innovators, educators and community and environmental groups have all benefited from successful Pozible campaigns: the diversity of excellent projects on offer is a testament to the strength of the platform, the growing audience base, and the passionate individuals and groups launching savvy projects. It may look like the only limitation to a Pozible project is your imagination, but there are a few things you need to know before you dive in and start a project of your own.

pozible-logo

Pozible Do’s:

  • all Pozible projects must have clearly defined outcomes, timeframes and goals. For example, you can raise money for your favourite charity, but you can’t run an ongoing appeal. Your campaign must run for a set time and have clear outcomes
  • your project must fit into one of the following Pozible categories: Art, Comics/Graphic Novels, Community, Design, Event, Fashion, Film, Food, Game, Music, Journalism, Performance, Photography, Technology, Video, Writing, Craft
  • you must be over 18 and supply an internationally recognised form of ID (passport or licence). You must also be able to supply a residential address, phone number and bank account
  • your intereactions with the Pozible community must be constructive. Make sure all messaging is quick and courteous
  • you must ensure you do not break any copyright or intellectual property laws

Pozible Dont’s:

  • offering sexually explicit material or services as rewards is prohibited on Pozible
  • selling shares, raising investment funds and providing any type of direct financial reward or incentive is prohibited
  • gambling services are prohibited
  • illegal items such as weapons, medications or illicit drugs cannot be offered as rewards
  • if you wish to use alcohol as a reward, you must check the liquor act in your state/country to ensure you are not breaking the law
  • obscene or abusive posts will be deleted and your account may be suspended

So, you’ve got your head around the guidelines, what next? Your audience will want to know why you are running your campaign and why they should get involved, so start preparing ahead of time. Do your research, test your audience, prepare your campaign video and give some serious thought to your rewards. Rewards are always better when they have a personal or exclusive touch – small artworks if you are an artist; after-party tickets or premiere tickets if you are a film-maker. Remember, Pozible is more than just a platform to raise money for your project.

By the end of your campaign, your idea will have been tested on the public, and they will have let you know if it is a good one!

Here’s some similar Crowdfunding websites to Pozible:

  • Mighty Cause: (formerly Razoo) for “people who want to make generosity a part of everyday life”. Over 14,000 nonprofits have used this platform
  • Causes: for people who want to change the world – categories vary from disaster relief to human rights.
  • Kickstarter: any organisation or individual can use this site to finance an event or project.
  • Indiegogo: an international crowdfunding site for creative ventures, charities and non-profit organizations.

When you are considering a crowdfunding platform, think about:

  • Ease of use: is it easy to set up your page? Do you need specialist skills to make your page look amazing?
  • Payment processing: what payment methods are available and how long will it take for donations to be deposited to your nominated account?
  • Social Networking: is it easy to link your campaign to Twitter, Facebook, Instagram and You Tube?
  • Visibility: choose a well-established site with a high volume of traffic.
  • Payment: If you don’t hit your target do you still receive the money you raised? With some platforms if you don’t hit your target $ amount you don’t get any payment.

What is a Landing Page?

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What is a Landing Page?

If you are using a home page as your landing page, be assured you are losing valuable sales leads. The home page of a website is designed to be general purpose and explain what it is your business does, and why you do it so well. Imagine your home page is the shop front window: the buyer may stop and admire your products, but if you cannot engage the buyer’s interest, they are just as likely to continue walking and window-shopping, and you will never see them again. A landing page, on the other hand, might be considered an open door. It is a standalone page that appears in response to clicking on an advertisement or email link, engages directly with the potential buyer, and captures data to generate sales opportunities.

Why Your Website Needs a Landing Page

A landing page is more than simply a cyber door for through-traffic. A good landing page holds your visitor’s attention and captures information through a lead form. There is no point generating traffic if you are unable to convert interested passers-by into sales opportunities, so your landing page should effectively target the particular the demographic of your campaign, and have an interesting offer or call to action. Simply put, you should never start any online advertising campaign without a landing page in place to capture the leads you generate.

How do I make my Landing Page Work for me?

Before you start your advertising campaign and set up a page to capture traffic, ask yourself what you want potential customers to do when they get to your website. Do you want them to see the latest innovations you have to offer? Do you want them to leave their details for email marketing? Whatever your purpose, having a clear idea of what you want your landing page to achieve means it can be set up to prompt and direct traffic in a way that increases the effectiveness of your online marketing. If you want your landing page to consistently deliver leads, try to keep the following points in mind:

  • Short and simple is best: the internet is a busy place, and most internet users have notoriously short attention spans. Don’t bore people with large blocks of information to read. Forms should ask for minimum information – the less time it takes to fill in, the information, the more chance you have of gaining a lead.
  • Limit distractions: keep your landing page clutter free. You don’t want your leads exiting so hide website navigation and information on landing pages.
  • Value add: make sure the offer you make is compelling and clearly demonstrated to the demographic you have targeted.
  • Be sure to share: You page should have links to social media to enable your audience to share your information.

Here’s a selection of landing pages that serve different purposes:

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Landing-Page-Design

Simple sign up for the latest news:

landing-page-example

Large hero image with a simple join now form:

landing-page-example

Create an account in seconds:

landing-page-example-2

Creating a landing page to capture leads is an easy and effective way to improve online marketing strategies, drive sales figures and collect important data for future marketing campaigns.

There is nothing to lose and sales to gain!

Your Small Business & the Web Design Process

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The Web Design Process

What you need to know before contacting a web designer

Your website is the first place many potential customers go when they are researching products and services so an effective, properly planned website is essential. A well designed website increases traffic and turns enquiries into sales at a fraction of the cost of traditional marketing campaigns. If you want to push the right buttons with your customers, read about the eight essential elements of an effective small business website below

Have a Plan

If you build a business on the web, customers won’t necessarily come unless you have a strong sales strategy. In order to get the most out of your online presence, your web design should be aligned with the overall sales and marketing plan for your business. Explore the options available – pay-per-click (PPC), email marketing, social media, blogs and search engine optimization (SEO) – to decide what fits best with your sales plan.

Stay on Message

Potential customers usually spend less than two minutes on a website. It is important to have a strong pitch that incorporates what you are selling, and why you are the best at what you do. Remember ‘less is more’ on the net. Hone your message and make sure it comes through loud and clear in the design and content elements of your website.

Make Getting in Touch Easy

Have clear ‘Call to Action’ buttons on your website. These may be in the form of ‘Buy Now’ or ‘Click for call-back’ icons. Make it easy for customers to contact your company and ask questions. Don’t tuck your contact information away on an inaccessible web page. Online customers are impatient and will move on if they cannot find information quickly.

Track Conversions

Tracking site visits track the most visited pages on your site and the conversions to sales and inquiries is one of the easiest and most valuable website activities. Tracking conversions will help you grow your business and make informed sales decisions and forecasts based on the data you collect.

Tell Customers Who You Are

Understanding your customer’s aspirations and needs is important if you want them to connect with your business. Target your ‘About Us’ page toward your customer demographic and include quality information about the history, goals and successes of your business.

Go for User Friendly Design and Content

Don’t make your website busy. Elegant visual design and quality content that clearly and logically directs customer inquiries drives sales and encourages longer stays on your website. Your site should be accessible on mobile devices – responsive design means your customers connect on any device, anywhere.

Choose a Robust CMS

Choose the correct content management system for your website. The following features are critical to eCommerce success:

  • Quick loading and easy to edit pages
  • SEO ready
  • Good support and update structure for software

Choose a Web Design Company

Last but certainly not least, partner with a web design company to get the most out of your eCommerce site. Look for a company with experience and know-how. Ask how they will implement the eight essentials discussed here, and check out their client portfolio to see if you like the work they do and if it will suit your business.

We offer creative, compelling solutions designed to make your customers push the right buttons!

We’re here to help, so please contact us if you would like more information about our web design services.

What’s the Ultimate Content Marketing Team?

The Ultimate Content Marketing Team?

The Ultimate Content Marketing Team?

When it comes to content marketing you need a plan, a sufficient timeline, and a realistic budget as well as several different people with complementary skills in order to gain traction.

So how can you get the best content from your team by identifying what each member wants to do most? For many smaller businesses, the one person will wear multiple hats, however by establishing clear content marketing roles people know what they are meant to do ensuring the content creation process is far smoother.

A rock solid content marketing team will vary according to each organisation depending on the niche, budget and company size, however every organisation will need someone with the following skill set:

  • Chief content writer: this is the main content writer or storyteller who is responsible for setting the overall editorial plan and writing much of the content.
  • Editor: never underestimate how important an editor is. Good online editors not only correct grammar and spelling but also improves the stories by consolidating the tone, style and language of each article.
  • Graphic Designer/ Videographers: people are visual creatures. We love looking at beautiful, funny things and if you want content that cuts through you need fantastic graphics that make you stand out from the rest of the pack. Video is becoming increasingly important when it comes to content marketing but you don’t need to hire a professional video company, often a smart phone and a snappy 30 sec clip will be just as effective.
  • Social media manager: more people get their news from social media these days than they do through newspapers. You need to be on social media regularly on 2-3 platforms that suit your niche. Stay consistent in tone and stay consistent in your regularity of updates.
  • Assistant content writer: this could be a part-timer, another staff member, a friend or partner who contributes a second voice to the content writing articles from a different angle to the main content writer. Depending on the size of the campaign there might be several of these people.
  • Idea contributors: Whilst most staff members won’t be actively involved in the content creation, however by allowing input from staff members some of the best ideas will flow directly from people at the coal face of the organisation.
  • Content promoters/ publicists/ SEO: content promoters need to spread your content far and wide by a variety of means whether social media, newspapers, online magazines and vitally importantly regular newsletters to current clients and customers.
  • Content Analyst: understanding what content works, what doesn’t, what time of day to publish articles, what day to publish them, what day of the week to issue your newsletter and what content leads to the most business is important no matter what your budget. Anyone can teach themselves basic content analysis. If you have a reasonable budget then ask your Search Engine Optimisation consultant to dig deep into the stats to extract the most pertinent information for your organistion.
  • Technical Search Engine Optimisation: having someone conduct keyword research into what terms people are searching for online will remove the guest work from your content strategy. Are people searching for ‘Web Design Melbourne’ or ‘Melbourne Web Designers’? The difference could be thousands of dollars each year to your bottom line. You also need to ensure your articles have been correctly marked-up according to Google’s rules and that the code of your website complies with the online best practice regulations.
  • Most importantly; a CEO or business owner who is involved each week in reviewing, assessing and suggesting improvements to the content and relaying what is working from the organisations point of view. It’s all well and good to have 200 likes on a Facebook post but does that translate to new business? Having regular input from the business owner, CFO or CEO can do wonders to keep the content marketing goals aligned with the businesses goals.

Obviously in large organistions you might have several writers, an in house pod caster or a YouTube specialist but for most small- medium sized companies this should be more than sufficient in order to make your content shine.

In our experience content marketing delivers the best results for propelling small businesses to the next level but don’t expect immediate results.