When business and art collide


If there is one thing we have learned from the late great titan Steve Jobs, is that even in business there is beauty. We all remember his signature black turtle neck and charismatic nature walking on stage and showing off his next world changing device. But what was it about these devices that made the world lap buildings in order to get their hands on it? Would you be surprised if I told you that it wasn’t the front and rear cameras, the Bluetooth, or quite possibly even the retina display? No, it just looks cool!

Steve put as much, if not more, time into the color of a device as he did in its specs. But why?

We are hardwired for beauty.

In the latest biography, Jobs was known for painting everything in the Apple manufacturing plants, right down to the machines themselves. He felt that people would enjoy their experience more when they visited if the process they were watching was as visually stimulating as the devices they were creating.

We as consumers are actually influenced by subtle uses of colour and style all the time. Many companies are beginning to update branding–which has stayed the same for the last decade–because of this natural inclination towards the visually appealing.

Logo redesign of Starbucks brand – Image from idsgn.org

With such realities like “the rule of thirds” or “the golden mean” and message delivery through colour, businesses have a lot more to worry about then just delivering a monuments product or keeping good customer relations. Your logo and / or choice of business colours could have just as much impact on your customers as a coffee stain, five o’clock shadow, or mismatched front desk clerk.

Yellow isn’t called mellow for nothing.

In a Science Magazine article, it was presented that the colours red and blue have a direct performance improvement on certain tasks such as error correction or creativity. From my own experience, I have long since held that the colour baby blue has a calming effect and evokes a spirit of trustworthiness. What does this mean for you as a business owner? If you’re are struggling to keep or attract customers, or just can’t seem to stay on task in your boring white walled office.

A fresh new coat of paint may just be the one thing you need.


Small Business Ideas - 4 Nov 2011 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.