What is the ultimate content marketing team?


A content marketing team functions within a framework that has a content strategy, a sufficient timeline, and a realistic budget to work with. The team will consist of several different people with complementary skills in order to execute a content marketing strategy.

How can you get the best content from your content marketing team? By identifying what the strengths are of each member and what role they prefer to play in the marketing campaign. For many smaller businesses, one person will wear many hats, however by establishing clear content marketing roles, your content marketing team will know what to do so the content marketing process is efficient and effective.

A rock solid content marketing team will vary according to each organisation depending on the niche, budget and company size, however, every organisation will need someone with the following skill set:

  • Chief content writer: this is the main content writer or storyteller who is responsible for setting the overall editorial plan and writing much of the content
  • Editor: never underestimate how important an editor is. Good online editors not only correct grammar and spelling but also improves the stories by consolidating the tone, style and language of each article
  • Graphic designer/ video producer: people are visual creatures. We love looking at beautiful, funny things and if you want content that cuts through, you need fantastic graphics that make you stand out from the rest of the pack. Video is becoming increasingly important when it comes to content marketing but you don’t need to hire a professional video company, often a smartphone and a snappy 30 sec clip will be just as effective
  • Social media manager: more people get their news from social media these days than they do through newspapers. You need to be on social media regularly on 2-3 platforms that suit your niche. Stay consistent in tone and maintain regular updates
  • Assistant content writer: this could be a contract writer, another staff member, a friend or partner who contributes a second voice to the content articles, providing a different angle to the main content writer. Depending on the size of the campaign there might be several contributors
  • Idea contributors: while most staff members won’t be actively involved in the content creation, some of the best ideas will come directly from employees and people at the coal face of your organisation
  • Content promoters/ publicists/ SEO: content promoters need to spread your content far and wide by a variety of means whether social media, newspapers, online magazines and regular newsletters to current clients and customers via an email marketing campaign
  • Content analyst: understanding what type of content creates leads, the precise time of day to publish articles, the best days to distribute content, the right day of the week to issue your newsletters are all important, no matter what your budget or size of the content marketing team. Anyone can teach themselves basic content analysis. If you have a reasonable budget then ask your Search Engine Optimisation consultant to dig deep into the stats to extract the most pertinent information for your organisation
  • Technical SEO: conducting keyword research into the search terms people use online will remove the guesswork from your content strategy. Are people searching for ‘Web Design Melbourne’ or ‘Melbourne Web Designers’? The difference could be thousands of dollars each year to your bottom line. You also need to ensure your articles have been correctly marked-up according to Google’s rules and that the code of your website complies with online best practice regulations
  • CEO or business owner: who is involved each week in reviewing, assessing and suggesting improvements to the content and relaying what is working from the organisations point of view. It’s all well and good to have 200 likes on a Facebook post but does that translate to new business? Having regular input from the business owner, CFO or CEO can do wonders to keep the content marketing goals aligned with the businesses goals.

Obviously in large organisations you might have several writers, an in house podcaster or a YouTube specialist but for most small to medium-sized companies, all of the above should be more than sufficient in order to make your content shine.

In our experience content marketing delivers the best results for propelling small businesses to the next level.


We Push Buttons content marketing services

An effective content marketing strategy helps you establish your brand as an authority in your niche and builds solid relationships within that community with the aim of growing your customer base.

At We Push Buttons our professional content writing team can create web page content, copywriting, articles, blog posts, SEO writing, brochure writing, technical instructional writing, as well as e-Books and whitepapers. Our creative content writers are also available to edit, proofread, and rewriting content according to our customers’ needs and requirements.

Our content marketing team will create your content strategy that defines a clear and methodical process so you get results and leads from what you put up online. We aim to promote what you have to offer, over and above your competitors. We will help you build connections with your customers, connect you with your contemporaries and help Google define your website within search terms and keywords. You can learn more about our Content Writing Services here.

We conduct content audits to to tweak your keywords and fix existing content to add more meaning to your message. To answer these questions, our content audit will:

  • Analyse your website content and make improvements
  • Reveal the time spent on each page of your website
  • Identify the popular pages
  • Assess content that attracts the most traffic and social media engagements
  • Create a consistent tone to your content
  • Re-purpose content for extra leads
  • Remove duplicate content
  • Improve SEO elements on a per-page basis
  • Assess the website structure and hierarchy of content.

If you would like to learn more about our content strategy and execution click here.

Digital Marketing - 4 Jan 2017 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.