The Digital Marketing Mix

Content Marketing

In every field, industry or hobby there are forums run by fans with thousands of active members. This is a low cost method of advertising that targets your industry on a large scale. We have carefully built a list of forums and blog sites for specific niches and we contribute quality content on clients’ behalf. A portion of your marketing strategy is link building with other sources in your industry. The aim is to build you a strong reputation and generate growing interest in your business and traffic to your site.

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Keyword Research

Your internet marketing essentials include exacting keyword analysis so when customers search for your service on the net you appear at the top of GOOGLE page one. Once we have you up and running we monitor your site’s performance and provide you with full competitor market analysis to fine tune your online success and keep you ahead of your game.

Social Media Marketing

With the hundreds of social media platforms and forums available it is important to get the right mix for your target audience. Participating in online forums builds your profile on the net and maximises your brand among peers and consumers. We will create and manage your social media profile, or assist you to maintain it yourself, building your networks and linking back to your site effectively so your traffic increases and boosts your business earnings.

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Online Advertising

If paid advertising is the best avenue of promotion for you, we will create an advertising campaign that best promotes your business. If you don’t have the time to manage your advertising schedule leave it to us, our marketing experts will run your campaign for you. We research the best paid advertising options in your niche. An example would include a mixture of pay per click (google ad words), profiling you on premium business listings, advertising in newspapers and magazines, and paid social media marketing e.g. Facebook and Linked In ads. Our extensive list of contacts all within your budget will guarantee a successful marketing campaign.