Websites dedicated to health care need not be sanitised digital spaces that remind your clients of a hospital. There is plenty of scope for creating inviting, responsive digital spaces that encourage your customers to engage and discover more about the health care options you have to offer. We have done some digging and found five sites that showcase great design aesthetics.
Better Health Channel
With a full-screen homepage featuring well-placed logos and crisp greens on a background of autumn colours, Better Health Channel has immediate consumer appeal. The Victorian Government site has two options for users to view information: a banner with clear drop-down menus, or simply scroll down until you find what you want. There are plenty of interactive buttons on the site that allow viewers to upload photos, leave feedback, download free apps or connect via Facebook, Twitter or YouTube.
The One Medical site features high-quality images, beginning with video footage across the homepage of an average One Medical office. Prospective clients will find plenty of information by scrolling through the site, and the primary information for patients who have to visit a doctor quickly, presents in high-visibility ‘call to actions.’ The site has fresh colours and graphics but still feels warm and approachable.
We love Nudge Psychology‘s gorgeous site that is so visually attractive we forgive its lack of responsiveness. The images cover the entire screen with a discreet navigation banner across the top of the page. Scroll down or click on navigation menu for a visual feast of fabulous images, contrasting primary colours and geometric shapes. Information is succinct, with contact buttons available on each page. There are also Twitter and Facebook buttons, and a You Tube channel linked to the site.
Healthy, outdoorsy images and a colourful vector-based design make Redbrick Health a user-friendly and attractive site to navigate. The homepage has a scrolling full-width bar with ‘call to action’ buttons for each image, making it easy to listen to participant stories, and find out about research and health plans from the moment you land on the site. The site has easy to find Facebook, Twitter, Linked In and RSS Feed buttons, and a drop-down menu that is clearly set out for ease of use. The site’s certified Redbrick Ready is an innovative example of full device and app integration for an array of health services, including Virtual Health Coaching, assessments, and advice.
Family Psychology Practice
Last, but certainly not least, we showcase one of our own website designs for Dr Emma Butler, a family and children’s psychology practice. Created with a full-width homepage that feels both homely and uncluttered due to warm, earthy graphics and clearly compartmentalised sections. The site features two blogs and offers a variety of ways to contact the centre, and interact with the information provided. The aim of the design is accessibility, achieved through relaxed language and user-friendly navigation.
If you are a health care professional who is launching a website; try to make sure that your web design includes relevant, accessible information, easy to find contact details and credentials, and a responsiveness and style that is welcoming, instills confidence and trust. Keeping these basics in mind will help drive more traffic from the web to your practice door.