Think about it, there are games everywhere, on all devices and people love them.
The best reason to embed an interactive game on your website is that it encourages customers to linger and interact with your site. Your visitors are getting rewarded with a game enticing them to attain levels and or points.
The interactive games on your site don’t have to be complicated. They could be as simple as puzzles, a basic action game or a colouring page on a website directed at parents and children. A good example is this colouring page on the Hearing Club website.
There are several third-party websites that specialise in simple games you can import onto your own site for free. There are puzzle sites that will let you create your own. That way you can customise to your branding and image. Some games will let you modify them slightly with coding. This can help with sizing and colour. You want to be sure that you don’t load too many games on one web page as it could slow down your site.
While an embedded game is part of your web site, it is hosted on the original website it came from and not using your bandwidth. Your game will disappear if the original site takes it down. Be sure to get your games from safe sources to avoid buggy content.
In the past, games were built with Adobe Flash Player, but Google Chrome is planning to disable Flash by 2020. Games are now built in HTML5.