Your website is the first place many potential customers go when they are researching products and services. An effective, properly planned website is essential.
A well designed website increases traffic and turns inquiries into sales at a fraction of the cost of traditional marketing campaigns. If you want to push the right buttons with your customers, read about the eight essential elements for an effective small business website below. We’re here to help, so please contact us if you would like more information about our web design services.
Have a Plan
To attract traffic to your site, you need to have a strong sales strategy. In order to get the most out of your online presence, your website should be aligned with the overall sales and marketing plan of your business. Explore the options available – pay-per-click (PPC), email marketing, social media, blogs and search engine optimisation (SEO) – to decide what fits best with your sales plan.
Stay on Message
Potential customers usually spend less than two minutes on a website. It is important to have a strong pitch that incorporates what you are selling, and why you are the best at what you do. Remember ‘less is more’ on the net. Hone your message and make sure it comes through loud and clear in the visual and written content.
Make Getting in Touch Easy
Have clear Call to Action buttons on your website. These may be in the form of Buy Now or Click for call-back buttons. Make it easy for potential customers to contact your company and ask questions. Don’t tuck your contact information away on an inaccessible page. Web customers are impatient creatures and will move on if they cannot find the necessary information quickly.
This is one of the easiest and most valuable website activities. Tracking conversions will help you grow your business and make informed sales decisions and forecasts based on the data you collect.
Tell Customers Who You Are
Understanding your customer’s aspirations and needs is important if you want them to connect with your business. Target your About Us page toward your customer demographic and include quality information about the history, goals and successes of your business.
Go for User Friendly Design and Content
Don’t make your website busy. Elegant visual design and quality content that clearly and logically directs customer inquiries, drives sales and encourages click through. Your website should be easily accessed on mobile devices – responsive design means your customers connect on any device, anywhere, any time.
Choose a Robust CMS
Choose the correct content management system for your website. The following features are critical to eCommerce success:
- quick loading and easy to edit pages
- SEO ready
- good support and update structure for software
Choose a Web Design Company
Last but certainly not least, partner with a web design agency to get the most out of your eCommerce experience. Look for an agency with experience and know-how. Ask how they will implement the eight essentials above. Browse their website portfolio to see if you like their approach and they would meet your requirements.
We offer creative, compelling solutions designed to make your customers push the right buttons! Contact us today to discuss your needs.