Marketing for Creatives: The eBook


Being a creative often means you need to wear many different hats on different days, from being the creator of your work, to its sole salesman, PR agent, resident branding expert, social media guru, delivery person, even a bookkeeper.

The internet has made huge changes to the way people absorb and buy creative work. Everything from the way we listen to music to the way we watch movies has changed dramatically in the last few years. Gaining an online profile these days is paramount if you want to get noticed.

Never before have you had such great potential to showcase your work to millions of people, but never before has the competition been so daunting

Over the last 15 years we’ve worked with creatives in all manner of different fields from visual artists, musicians, graphic designers, art & music festivals, architects, interior designers, landscape gardeners even museum educators so we’ve heard the issues first hand.

That’s why we’ve written the Internet Marketing Guide for Creatives. It’s a common sense approach with tips & tricks to grow your audience without having to invest a cent (apart from your own time).


Visual art

There’s a huge online audience with an insatiable appetite for visual art, but there’s also a massive online community of artists and companies competing for their attention. This short guide is a grab-bag of tricks from Rob Jennings’ fifteen years of successful art marketing offline and online. If you want to know why you should create an online profile, how to launch successful email marketing campaigns and where to find the best resources on the net, this handy guide has plenty of tips to get you started.



We all know authors hate selling, but when it comes to the internet, self-promotion is not a dirty word (or two)! Our handy little guide takes the mystery (and pain) out of internet marketing. Rob is generous with his years of knowledge, so why not take a look and discover how you can stand out in the online crowd. You’ll find out how to create an online profile, build a loyal following and access resources to help grow your presence online.



Everyone said the internet would kill the music industry, but some of the best musicians and performers in the world are using the net to prove that innovation always pays. If you’re going to get online and show the world what you’ve got, why not get it right first time? Our Marketing for Creatives guide is a great place to start. It’s packed with tips and tricks to help you build the online presence your music deserves.


Art Administrators

Creative artists are constantly challenging, and challenged by, an internet audience which consumes art in many different ways, but getting noticed remains the cornerstone to cyber success. And getting noticed means savvy marketing, but if you don’t know where to start, Marketing for Creatives can help. Our guide is packed with the tips and tricks of almost fifteen years of Art Marketing and Web Design. With everything from creating an online profile to using social media sites, this little ebook is worth every byte!


Chapter by Chapter: Marketing for Creatives eBook

  1. Social Media & your creative business
  2. Email marketing
  3. Successful Facebook Marketing
  4. Getting the most out of Twitter
  5. Pinterest Tips
  6. Social Media platforms
  7. Who’s Afraid of the Marketing Man?
  8. General Social Media Tips
  9. Search Endine Optimisation
  10. Google Adwords (Pay per Click)
  11. Using your blog as a marketing tool
  12. Sales Tips for your online Creative business
  13. Online Resources

The book contains 26 pages of actionable information specially written for people following their creative passions.

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We’d love to hear what you think of the Internet Marketing for Creatives eBook! Feel free to get in touch if you’d like some more detailed advice or leave your thoughts

Resources - 15 Jul 2016 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.