Of all the types of marketing, email marketing has been around longer than any other digital strategy. It’s a simple means to build brand awareness via emails to customers. An email campaign is a great business strategy for promoting your business, boosting customer loyalty and strengthening customer relationships. It is very easy on the hip pocket, so if you have a small budget you get quite a lot of bang for your buck.
With an email marketing campaign, you will reach desktop browsers as well as smartphone users. Because the customers on your database have subscribed to receive your emails, they have a genuine interest in your product or brand. Your messages are most likely to be opened and read, contributing to campaign success.
You can encourage your subscribers to follow you on social media and provide incentives to visit your site in exchange for information, discounts and loyalty rewards.
Your email marketing strategy needs careful planning to get the most out of your campaign and turn clicks into action.
With the latest email marketing software, we can help you build your database of clients, design and set up campaigns and track analytics like click-through rates, open rates, bounce rates, and conversions. We will also make sure your emails are responsive on all devices.
Having writer’s block on what to say in your email campaign? Not to worry, we have experts in marketing to help.
Email marketing campaigns can be a little time-consuming. That’s where we come in as your digital marketing company, with experience and expertise in both large and small campaigns using Mailchimp.