eCommerce Digital Marketing

Grow your online sales through a strategic eCommerce marketing plan.

Your online popularity will be influenced by how attractive and easy to use your eCommerce website is and the products or services you sell. Your ambitions for the future will be realised by the marketing plans you develop.

There is so much more to eCommerce marketing, such as how you manage your social media accounts, email marketing (EDM techniques), content strategy, competition within your industry, potential micro-niches and your location.

One of the most effective ways to market your eCommerce store is to present your product as unique with well written, informative product text and photographs.

Most eCommerce stores make the mistake of simply importing product copy directly from the wholesaler or manufacturer. This is the easiest way to get product information on your site which doesn’t help you to stand out from your competition. It is better to have well crafted product copy that is punchy and keyword rich.

Your content should go into enough detail about each of your key products to convince buyers that the product you sell is worth their investment.

YouTube is the world’s second largest search engine and is a perfect way to highlight your products in more depth.

Your video channel should show how best to use your products, how to assemble a product and highlight the practical applications of your products.

Search Engine Marketing (SEM) is a very effective method of growing your brand identity in a highly competitive marketplace.

Millions of people shop online for businesses like yours and it’s becoming ever more important to advertise online to capture their attention with Search Engine Marketing.

Search Engine Marketing is essentially using paid advertising that appears on search engine results pages. Paying for keywords that users type into a search engine when looking for products like yours will place your business at the top of the first search page. This gives an advertiser the advantage over non paid keyword listings.

Pay-per-click ads such as Google Adwords, come in small, text-based ads, or more visual product listings ads and product-based ads where consumers can see price and reviews.

Informing customers about your products and services via email marketing is a powerful tool for an eCommerce store.

Of all the types of marketing, email marketing has been around longer than any other digital strategy. It’s a simple means to build brand awareness via emails to customers.

An email campaign is a great strategy for promoting your business, boosting customer loyalty and strengthening customer relationships. You can alert your customers to new product listings and sales with direct email marketing, keep them informed of industry news and personalise their interaction with you and your business.

The best way to overcome the sheer volume of work involved in managing an eCommerce store is to automate as many of your repetitive tasks as possible. This is achievable using software programs designed for online multi-channel marketing on email, social media, websites and other online avenues. 

You will be able to plan and consolidate your marketing by managing your data, replacing the need for manual and repetitive work. The software also measures click through and leads generated by your campaign.

An example of an Automated Marketing campaign might include:

• A new customer purchases their dream pair of shoes online
• 24 hours after purchase an email is sent saying thanks so much for your purchase
• The day after delivery an automatic email is sent asking for a review online, offering 20% off their next purchase
• Two weeks later an email entices the customer with a sneak preview of next seasons shoes
• The customer views next seasons shoes on Facebook or Instagram
• Just before next season’s launch, the customer receives an automated email informing them as a VIP they get first access to the product with a 10% discount.

Getting online with a fully fledged eCommerce website can be a minefield of technical problems, cost blowouts and usability issues.

Before you go spending thousands on an eCommerce store, check with us if it is going to make you a return on your investment.

Setting up an eCommerce website is complex. We will advise you on the best option for your online store, work with you on the design and development and provide marketing services for you to run a successful enterprise.