Sending Images to your book publisher

This is the first in a series of articles by Julie McGregor owner of Love of Books.

Tip #1 Images need to be supplied at 300dpi for the best print quality. (If you can only provide images at 72dpi they must be at least 4 times the size you want them to appear in your publication)

Tip #2 Images need to be supplied in formats of TIF, JPEG or EPS files and avoid files such as GIF, BITMAP and internet pictures as these formats are not of a high enough quality for printing.

Tip #3 Remember the publisher can only reproduce your pictures at the quality you have provided and cannot improve the quality of your image. Be aware that lower resolution images can appear to be good quality on screen but may appear blurred when printed. To check the quality of your image, open it in a standard photo editing package. eg. Adobe Photoshop.

Tip #4 For full-colour printing, convert your images from RGB to CMYK using image editing software. Your files will increase in size when you change them from RGB to CMYK. CMYK refers to the four inks used in colour printing: cyan, magenta, yellow, and key black.

Tip #5 If you have taken your photo on a digital camera please ensure the camera has been set on the highest dpi setting.

Tip #6 If you’re using a program like Adobe Photoshop your files should be at least 300dpi as the final print size. You can check this in Photoshop via the image menu and then the image size option.

Tip #7 It is important when linking images that you do not re-name or move linked graphic files to another folder once they have been placed.

Tip #8 Before supplying your document to your publisher ensure that all links are intact and that none have been broken.

Digital Marketing - 20 Sep 2011 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.