Rob’s Jeanery eCommerce Website

Clean, professional, complex eCommerce Website design

The Brief:

The owners of Rob’s Jeanery approached us for an eCommerce website to expand their retail online and grow their customer base. We chose an Australian platform, Big Commerce as the online retail system for our client as it is fast and able to scale up as the business grows. Once the store is up and running it is easy for retailers to manage and update stock in house. Stores using Big Commerce as their retail platform can provide an efficient and multi faceted filter system for customers to search and locate their products of choice quickly and easily.


The challenge:

The challenge for us was the sheer volume of products that needed standardising in the search parameters so that customers would stay onsite while searching for a particular type of jeans. We standardise the filter system into brand, style, colour and size. Each product had one or multiple images and product descriptions to upload. This would have been complicated and time consuming for our small business client, so we took care of the initial volume of data entry to get them started. That way they could still get on with running the shop while the site was being built.

With an hour or two of training post launch, our client was able to take on the role of updating the stock, and data entry in house.


Retail website design

As far as the design was concerned we didn’t have much wriggle room as Big Commerce is based on very simple templates with set parameters. We chose dark blue that was consistent with Rob’s Jeanery branding and reflects the strength in their identity as a retail store that has been supplying denim fashion to Bendigo for over 50 years. We used their logo as a graphic in the hero image so that online visitors would recognise their look right away and know they have come to the right place.

Project highlights

  • 100 % responsive on all devices
  • Big Commerce platform that is straight forward to use
  • Scope for more complexity as needed
  • Simple user friendly layout
  • Shopping cart recovery
  • Built with Handle Bars and Javascript
  • Sleek design
  • Client can self manage
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