Michael approached us for an elegant, clean design aesthetic that showcased his beautiful jewelry, particularly his engagement and wedding rings. He has a great design flair and came to us with set ideas on the function and look of his website.

We were given the brief to simplify and standardise Michael’s previous site. We exported and imported content from Visual Composer which was a convoluted undertaking. The site needed to be minimalist with a Northern European design sensibility. Michael wanted to mirror the look of Vogue and high fashion media. Design aesthetic was restricted to the scheme of black, white and grey, being the colour of his retail premises in Sydney, unifying his brand identity into a whole.


Initial homepage mockups