The Design

We were given the brief to simplify and standardise Michael’s previous site. We exported and imported content from Visual Composer which was a convoluted undertaking.

The site needed to be minimalist with a Northern European design sensibility. Michael wanted to mirror the look of Vogue and high fashion media. Design aesthetic was restricted to the scheme of black, white and grey, being the colour of his retail premises in Sydney, unifying his brand identity into a whole.

The Design

Project Highlights

  • Custom designed to suit this bespoke Sydney jewellery company
  • Complex inquiry form with conditioned logic
  • Excellent imagery with additional CSS smarts
  • High quality imagery
  • Large hero images
  • Custom importer plugin to convert Visual Composer short codes and markup into custom post meta values

Project Highlights