Fred’s Tiny Houses
Fred and Shannon Schultz build tiny houses and trailers for people who want to downsize, rove freely or have an affordable living option as an alternative to large house living and “conventional mortgage servitude”. Fred also teaches DIYers how to build safe and affordable tiny houses on wheels and advocates for tiny house legislation and lifestyle around Australia.
Fred also wanted to downsize his workload by moving away from building complete houses to focus more on providing roadworthy trailers and workshop training for DIYers who would then complete their tiny house build.
Fred’s Tiny Houses retained their existing logo but they had two existing sites which were complicating their online presence. We simplified the information and amalgamated the two into one simple, easy to manage WordPress website.
The design needed to be changed to a look that reflected their ethics, and the sustainable materials and products that are included in their tiny house builds. Our design had to reflect the less is more ethos and the every function you need from a house is there. We had few images to work with and the site is waiting for Fred and his partner Shannon to add as they like.
Our extensive WordPress training with Fred and Shannon allow them to manage the site themselves, and SEO training so they could increase their social media presence to a niche market. We added a live social media feed from Instagram and integrated a custom Airtable order form for trailer sales and another for tiny house regulations in each council shire around Australia.
We installed a simple eCommerce system with a calendar of events so clients of Fred’s can book and pay for upcoming Tiny House workshops. The site has a blog incorporated and embedded video stream from a happy Fred’s Tiny House Customer.
One of the big hurdles for tiny house builders is working with local council regulations. To help Fred’s Tiny House customers navigate council regulations we helped Fred build a national database in Airtable. Fred and Shannon’s data base is on their website. We’ve made it interactive so people can research and rate their council on their friendliness towards tiny house living and design, leave comments and download PDFs of each council’s regulations. The database is growing as Fred and Shannon gather more information over time.