We Push Buttons content writing team have had some wins in the publishing world lately. Our practical no-nonsense approach to writing for business has landed a win for our clients and for our own SEO purposes. Our content writing and marketing strategy helps our clients build their status on the web and grows brand awareness to a wider audience.
The old technique of cold calling or more likely cold emailing really does work. If we have written a good article with well-researched content it won’t be discovered by many people if it is left to sit on a website blog page. The way to get good content out to more readers is to research relevant industry publications and either call or email the editor and offer the article to them.
Getting articles published on reputable online magazines and websites is great for SEO. The more you have well-regarded sites linking to your website and your content the higher search engines like Google will rank your site. This means when someone is searching on Google for terms that you use in your content, your website will appear higher on a search engine page. This will produce more leads than if your website sat on the back pages never to be seen.
That’s why we recommend regular content writing, publishing and SEO for your business.
Our most recent article, A Guide Eco-friendly Void Fill for Packline Solutions was accepted for publication by The Packaging Insider. While The Packaging Insider focusses more on the trendy side of packaging, the editor deemed the article of significant interest to their readers, in particular the practical information on eco-friendly products. This published article also linked back to the Packline Solutions website and The Packaging Insider posted the article on their Twitter feed and onto their Pinterest board.
We also wrote an article, Environmental Packaging Solutions and cold-called the Sustainability Matters magazine. This online industry magazine provides busy environmental and sustainability-focused professionals with an easy-to-read source of information that is crucial to gaining valuable industry insight. Sustainability magazine is a reputable publication, so it was an important win for our clients at Packline. The article also linked back to a Packline blog article related to the different products they sell in the packaging industry. Backlinks like this are worth a lot as they increase traffic to Packline website and grow their brand identity online.
A regular content writing service we provide is to our clients at The Hearing Club. We write weekly blog posts for their Facebook page and audiology blog. With easy to read and informative articles for people who need to know about hearing loss, hearing loss as a workplace injury and hearing loss in everyday situations, The Hearing Club keeps their content fresh and current. Fresh content keeps The Hearing Club website ranking well for its niche industry with search engines such as Google. A content strategy helps to establish the company as an expert in their field. Therefore when people use search terms like “hearing aids” or “audiology” The Hearing Club website will rank higher than their competitors in the region they serve.
We Push Buttons were contracted to run the publicity campaign for the Castlemaine State Festival. We contacted media outlets from across Australia to build an awareness of the festival. We created several content pieces on the history, its success, highlighting the large numbers of attendees it attracts and the high standard of the performance acts.
It took us just three months to attracted interest from over 200 publications from a diverse range of media. As the media hype built up, each outlet wanted a range of different stories, that lead us to spread interviews amongst 40 different performers. This successfully distributed the news and awareness of the festival to multiple audiences across the various genres represented in the program.
We contacted over 2,400 media outlets nationally and internationally. By cold calling individual journalists on the phone and taking any opportunity to meet face-to-face, in both Melbourne and Sydney, we gained extensive media coverage. Our dynamic publicity campaign helped the Castlemaine State Festival stand out from the competition that dominates the March festival circuit each year.
Arts Open is a biennial visual arts festival based in Castlemaine in Victoria. Artist studios and a series of group exhibitions open to the public over two weekends starting Labor Day long weekend. Apart from website design, we collated hundreds of images and edited artist information into a printed catalogue. As part of our content writing services we wrote post-festival grant reports and ran a publicity and social media marketing campaign.
Working alongside the project manager we have provided content strategy and writing services in several publicity campaigns in order to highlight the fantastic work that MASH does in the community. A result of a collaborative content strategy and marketing MASH brand awareness has gone from strength to strength.
Digital marketing and publicity:
If your business is an authority in your field, or it needs a boost in brand awareness, producing content and applying marketing strategies has a vital role to play. Our content specialists can write on just about any topic and industry. We can write your email campaigns, industry articles by you and for SEO purposes, social media and digital marketing.
As part of our content writing service, we meet with you to create a content strategy that works. We track the results of your strategy so you can see where they are successful. And best of all, we don’t lock you into an inflexible binding contract if you decide our content services are not for you.
If you would like to know more about our content writing services please visit our Content Writing Services page here.