Keeping your customers informed about your products and services via an email marketing campaign is a powerful tool for gaining repeat business.
Email marketing has been around longer than any other digital strategy. Its a simple means to build brand awareness via emails to customers. An email campaign is a great way to promote your business, boost customer loyalty and strengthen customer relationships. Its very easy on the hip pocket, so if you have a small budget you get quite a lot of bang for your buck.
Almost everyone uses the internet but not everyone uses social media to stay informed or shop online. Everyone with an online profile has an email, so you also reach those customers that fall through the social media net.
With an email marketing campaign, you will reach desktop browsers as well as smartphone users. Because the customers on your database have subscribed to receive your emails, they have a genuine interest in your product or brand. Your messages are most likely to be opened and read, contributing to campaign success.
You can encourage your subscribers to follow you on social media and provide incentives to visit your site in exchange for information, discounts and loyalty rewards.
Your strategy needs careful planning to get the most out of your campaign and turn clicks into action.
With the latest email marketing software, we can help you build your data base of clients, design and set up campaigns and track analytics like click-through rates, open rates, bounce rates, and conversions. We will also make sure your emails are responsive on all devices.
Having a writer’s block on what to say in your email campaign? Not to worry, we have experts in marketing to help.
Email marketing campaigns can be a little time consuming. That’s where we come in as your digital marketing company, with experience and expertise in both large and small campaigns using Mailchimp.
In a nutshell, including email in your social media marketing mix broadens your reach and strengthens your path to success, so why not give us call today and get started.