Content Writing

The common application among all websites is content writing. It takes less than five minutes browsing the net on any given subject to start drowning in content. There is no denying that a lot of content is poor quality and boring. We all know what happens when we get bored with a website – we bounce! Effective copy writing grabs attention, offers new information, taps into desire and calls for action. In essence, good copy converts visitors into customers.

Attention

It’s hard to get a top spot on a search engine page, and harder to keep. Research your audience and keep your content writing sharp. Use snappy headlines to compel the reader stay on your site to find out more.

Information

The internet is an ocean of information. To stand out you need to offer new content, or a new angle on a topic that you are an expert in and keep it relevant to your business and service delivery.

Desire

Impulse purchases are driven by desire. Use your research to highlight the benefits and qualities of your product or service that will appeal to your audience. If possible, include testimonials, favourable studies, and opinions from experts to strengthen the desirability of your brand.

Action

Whether you make an offer or give a guarantee, it is imperative to provide a clear and obvious call to action that is easily accomplished. For example, clickable links and buttons on your web page such as “click now to secure your early bird deal” deadline offers are a particularly effective eCommerce tool.

The modern consumer has a short attention span and is often time poor. Throw them a lifeline of focused, informative copy writing that fulfils a desire and you have a chance of converting visitors into loyal customers.

Content Writing Services

A good content writer plays a critical role in your digital success. The content writing of a website is often overlooked until the last minute so we do a thorough content audit of your website before we launch it, then start a digital marketing campaign based on key word research.

Well written content will engage your readers and keep them returning to your site. In order to help you stand out from the crowd we will write content that connects to your audience in a meaningful way with a solid content writing strategy.

For more information on our Content Writing Services click here.

Digital Marketing - 26 Sep 2018 - by Debon Dwyer

About Debon Dwyer

Debon has had years of experience writing articles for all manner of organisations and businesses. With fine attention to detail and practical approach to the written language, Debon can proof your articles and fine tune them to speak in plain English.