It may sound like spin, but when you create a website, blog, Facebook page or any other medium that is designed to showcase your talents or sell your products it’s important to stay on topic. It doesn’t matter whether you’re selling apples or artwork, the principle remains the same. Before you dive in and set up a Facebook page, Twitter account, blog or website, take some time to:

  • Consider the message/image you want to project – distill the aim of your business into a single sentence that can be delivered consistently across all social media platforms. This exercise will not only help you craft a strong message, it will assist in building a strong business model with clear objectives.
  • Think about how you want your image or product to be identified – avoid snappy one-liners or shock-value images that are not consistent with your overall strategy. Getting cheap laughs may draw a flurry of attention, but it won’t necessarily build brand presence.
  • Map the steps you need to take to build a unique, consistent message for your audience – it can be worth getting some expert advice on marketing strategy, web design and content writing to make sure your branding is consistent.

Keep in mind that building brand presence takes time and effort, but with the right foundations staying on message will be easy.

Keep it honest, simple, and above all, consistent.


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