Digital Marketing

Punishment: Google Style

Crime and Punishment - Google Style This is nothing more than a commentary on selecting the optimisation tactics for a website, in terms of what is "safe", productive or cost-effective, considering Google's Webmaster Guidelines. Some people say that search engine optimisation is not exactly the sort of business a fellow gets into, looking for stability and…

Converting Traffic into Sales

Converting traffic into sales Your site is up, you’ve promoted it and are getting a reasonable amount of traffic visiting your site – but no-one’s buying... Here’s a quick list of ways you can convert traffic to actual sales. Sales Tip #1: Direct people where you want them to go. Lead the traffic to your…

Pinterest

Are you Pinterested?   Today’s post is a goldmine for those that either use a lot of visual items on their website or that are actually selling a tangible product. If you happen to sell tangible, visual items, then you are going to be blown away by the possibilities! You have probably heard of Pinterest……

Living in a Post-Penguin World

Living in a Post-Penguin World It’s been a while since I posted here, but it seems to me that I promised you some useful tips on optimizing your websites to make them easier to find via the search engines. For most of us, that activity centers mostly around Google. Some recent developments in the search…

The Four Big Internet Marketing Tips

Internet Marketing Tips & how they can work for you: What should I use to communicate with my clients? RSS, Emails, Twitter or Facebook? We are bombarded these days with the message that we must utilise new technologies to maintain communication with our clients. It’s all about staying in touch so that our clients don’t…

Something to Consider

I promised to try to share some information that might be useful to those of you that already have a website, or soon will. So I thought I'd talk to those of you that aren't yet convinced that you need a website, or if you already have one, perhaps you're not convinced it's worth investing in…

What is Podcasting?

What is Podcasting? This is the first in a three part series on Audio Podcasting: A podcast is simply a segment of audio that you can download from the internet and listen to at any time. The name suggests listening to it on a portable media player, and certainly this is the appeal of podcasting…

Scoopshot: A Way Forward for Photographers?

Scoopshot: Potentially another revenue stream for Photographers When it comes to copyright issues, photographers and other visual artists often have it much worse than others. Photography is easy to take, difficult to track and, depending on how it’s used, difficult to resolve cases of misuse. A combination of copyright infringement, increased competition and the large…

Lyrical Poems- Creating A Great Title

Creating A Great Title for my Lyrical Poems When it comes to choosing a title for any of my Ranthems, I’m mindful of impact, affect and delivery. Obvious or cheesy titles have no place in my methodology in creating a Ranthem. One of my most popular Lyrical Poems ‘Open Heart Note’ came about as a…

Ideas Galore!

Ideas Galore! Ideas are like ants, they’re everywhere. Why don’t we trip over them? A: Because we don’t see them. Ideas are free but highly valuable. They sneak up on us when we least expect them. Here’s some now! Ideas go out solo but love the company of friends. The strongest ideas are as lean…

8 Tips for Self Publishing Success

Self Publishing Success is not a given Sending Images to your Book Publisher This is the first in a series of articles by Julie McGregor owner of Love of Books. Tip #1 self publishing- Images need to be supplied at 300dpi for the best print quality. (If you can only provide images at 72dpi they…

Social Media For The Busy Business

Social Media & Business With the average business person working nearly 12 hours a day, it's a wonder how anyone can possibly post daily blogs, tweet three or more times a day, respond to comments, and all while keeping their marriage together.  In the current social media market there are trends being forged and guidelines…
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