Just because you’re not in the corporate world, doesn’t mean you should be anything less than professional.
Every single scrap of paper that leaves your office should have your logo on it. Envelopes, letters, emails, invoices, business cards– everything. These are amazingly effective ways of promoting your business – but for whatever reason many small companies don’t bother.
Have you ever received a hand written invoice from a tradesman? Subconsciously no matter how good a job he’s done, chances are you think he’s a one man show (and you’re probably right).
Present yourself as professionally as possible and people will take you seriously (and be willing to pay more for your services).
A case in point- a carpenter decided to appear professional. When quoting on jobs instead of wearing overalls, he dressed smartly and all quotes are delivered on official letterhead with a copy emailed as a pdf.
Everyone takes him more seriously and one year on he charges 30% above market rates, and gets it.
If it works for him, why wouldn’t it work in your business?