Newspaper Design: Why has it barely changed in 200 years?

jacek-utko-newspaper-redes

We continuously hear about the death of the newspaper due to the never ending march of technology. Yet there are still many of us that look forward to flipping over the daily newspaper first thing in the morning.

Certainly circulation is down in most regions of the world;

Yet is the newspaper dead?

Newspaper barons the world over are clamouring over each other; changing business models, downsizing staff, thinking about charging for web access. Yet I haven’t heard anyone mentioning redesigning the layout of the newspaper.

Humans are visual creatures and these days more than ever we are used to being surrounded by visually dynamic designs. Things that move, light up, flash, jump, sing; all captivate audiences. Everything from our phones to computers, even our couches have a major impact on our expectation of what design is and how it surrounds us in our everyday life.

Yet newspaper design and its layout has remained fairly unchanged for well over a 150 years. They are mainly black and white print, pixelated photos, standard column layouts, with photos used in the same ways time and again. And that doesn’t even go into the content!

Yet could newspaper design be overhauled graphically even more?

I will leave it to a far greater expert than I: Jacek Utko

Jacek is a Polish Newspaper Art Director who has redesigned newspapers across Eastern Europe. Not only has he won awards but he’s actually increased circulation right when every other western newspaper is in rapid decline.

For those that are too impatient to view the talk- The Takeaway:

  • Design improved the product
  • Design can change the Company
  • Design can change workflow
  • Design can change you

In today’s visual society something that is eye catching & piques your curiosity will always have the upper hand.

If you’re interested in reading more on this topic head over to Jacek Utko’s personal website.

 

 

Inspiration - 21 Apr 2013 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.