Using your business name as a logo:

Not all logos have to have a pretty picture or a mascot animal. A growing number of successful businesses are choosing to present their name as their logo. With the addition of a great font and a selection of colours, a simple business name can be transported into an eye catching logo.

The great thing about this method is that your clients don’t need to remember a name and a logo in association with your business. Sometimes the connection between a logo and a business name isn’t made if the name doesn’t appear on the logo.

Following is a list of businesses and companies using their name as a logo. You will find a mixture of very prominent and well known companies and smaller businesses, which goes to show that this method can work for anyone.

So here’s an obvious one! I don’t think there are many people in this age of mass produced furniture who don’t immediately recognize this logo. This is a very effective use of name as logo. I’ve lost count of the amount of times I’ve picked up a glass and seen IKEA printed on the bottom. Without even the hesitation of a nanosecond I know exactly which company produced that glass, and where to get one.

Very handy advertising and logo recognition, especially if I’m in the market for some glass ware at the time.
logo d'eBay

Who wouldn’t recognize this logo?

Bold, brash and almost embarrassingly simple in its use of font and colours, the ebay logo is becoming one of the most recognizable logos, right up here with Apple and Nike.
Logo Google

Although the Google logo has undergone some changes over the years, with different fonts and layouts, overall it has kept that simple primary colour name logo. And let’s face it, it works for them. I don’t think many people go more than a day, or even half an hour, without seeing this logo. It is ingrained on computer workers brains; they probably even see it in their sleep.

Google is after all taking over the world!
Logo Design for mad monkey

The use of a monkeys face as the O in monkey allows the mind to use the picture to quicker identify with the words. After all we process pictures far quicker than words.

Funky font and two complementing earthy colours bring this business name logo together to great effect.

This logo is cute and a little quirky while retaining simplistic style. It just goes to show that you don’t have to dramatically change your business name to make it a logo.

Just some imagination, addition of some colour and interest will work wonders.


Wow, it must have taken a design team many brainstorming sessions to come up with this design! Sarcasm aside, this is one of the world’s most successful companies and that albeit uninspiring logo is one of the most recognized logos in the world today.

What’s in a name? In this case, billions of dollars.

Astahaya Logo 1

Yes, even boats have logos.

And this is certainly a beautifully executed logo that will look beautiful on the back of a luxury yacht.

Often when we think of logos we think of graphic symbols that convey a company ethos, but as you can see some of the world’s biggest companies use their own name as a logo, just with a stylised font.

What kind of logo should your Business use?


Inspiration - 12 Mar 2012 - by Rob Jennings

About Rob Jennings

When he found himself embroiled in a conversation with someone talking about their ‘customer-centric core competencies’ he realised it was time to create a Web Design Agency that was less about self promoting buzz-words and more about people and giving them the tools to understand the web.

The idea behind We Push Buttons was to create an environment where business owners can learn about building their organisation, whether it be with an outstanding website, SEO or any other marketing ideas. Coming from the art industry and online retail background he knows first hand the needs of growing a business in a tough environment.