“I’m A Real Boy!”
Do you ever find yourself feeling like a walking target for ads and sales pitches? It seems like we live in a world much like the movie Minority Report, where upon entering a store or website we are inundated with “Buy Now” and “Click Here”. Don’t get me wrong, we all realize businesses are in fact in business to make money, but would it hurt to be a bit more personable? On top of that, it seems like they are our best friend until we have made our purchase and walked out their door, but if we have issues with our purchase they are no where to be found. We can see why the trend for consumers is towards small businesses. Customers are looking for an experience.
You Are First And Foremost A User
When creating a business model or a website for your business, we must always remember, we are first and foremost users. Go around to your favorite local chains and favorite websites and list the things that attract you to purchasing in the first place or what dissuaded you. Many times we forget that we ourselves consume the same types of things we are trying to sell, so we have first hand experience on how we want to be treated. How did it feel to have a service representative ask how you were and if they could help in anyway, even if it was not to purchase anything? Or, how frustrated was it to try and solve an issue at the front desk and no one was manning it?
Consumers Are Being Heard
Because of this neglect, consumers have moved to places such as Facebook and Twitter to make their complaints. This has led large companies like Dell, HP, Harvey Norman and Verizon to hire full time social media staff to monitor complaints and personally reply to them. We consumers are fighting the established corporate sales model and demanding a personable experience from those we purchase from.
Thank Those That Support You
This is why we as professionals need to make special effort to reach out to our followers or fans and send special thank you messages to a few directly or to the whole. Ask questions, interact, and be that business you wish those you use would treat you.