Where do I get an interactive game?
There are game sites that sell you licensed games that allow you to reskin an existing game with customised branding and images. Some games will let you modify them with coding. Once you have a license for a game you have it forever on your site or in your App for your users to play.
The games from reputable sites will be responsive and work across all devices.
Games use a fair amount of bandwidth so you want to be sure that you don’t load too many games on one web page as it could slow down your site.
Basic interactive games
The interactive games on your site don’t have to be complicated. They could be as simple as puzzles, a basic action game or an online colouring app on a particular page. It all depends on your budget.
A good example is this colouring page on The Hearing Club website. Our client wanted to attract and retain the attention of parents who needed hearing services for their child. As their web developer, we embedded a simple colouring game on their Diagnostic Testing for Children page. Young children can colour in with easy to use mouse strokes from a selection of brush sizes and a colour palette. Parents can help their little ones colour in the picture and as a bonus, they can download it for printing.
Adding white labelled games to your website
White labelling refers to games that are made by third party sites and sold to retailers without the developers branding. Most game sellers license white labelled games. This means once you have bought the license it is available for you to repackage as your own. You embed the game on your own domain rather than linking out to an external site. This is an important aspect to look for when purchasing games for your site.
It is far cheaper to buy the license to a white labelled game than paying a developer to custom build you a game. A reputable third-party source will rigorously test each game they’ve developed on real devices before it is put up for sale. If you visit a white label game site you will have a suite of games to choose from that suits your purposes.
Monetising your online game
You can monetise your game by having a free to play portal and invite advertising to raise revenue. If you are an add based business, the revenue you collect will depend on how much traffic your site attracts.
Another way to monetize your games is to have a pay to play system. You can raise revenue by offering a subscription to the game portal or charge a one-time fee.
Games for online events
Online conferences are far less stimulating than attending a live event. Usually, you will be staring at a talking head on your computer screen, without the interaction of the environment or other audience members.
This is where a game can be used as an engagement tool. You can introduce your game during a break and use a leaderboard to keep score and encourage competitiveness and social interaction. You can also introduce games at the beginning of your event to arouse curiosity and give attendees an idea of your content.
At the end of an online event, games can be included as a way of gathering marketing information and giving points and prizes as a gesture of goodwill.
Games for employment
Games can be used in the induction process for new staff to build up their knowledge of the job and your organisation. Games in the workplace are usually competency-based, designed to increase skills, team building and strategic thinking. They are ultimately designed to improve performance and encourage ongoing workplace training.
Game simulators are commonly used to provide experience and build knowledge in a much cheaper way than person to person training. Organisations such as the military use online games for recruitment and as a training tool and strategic knowledgebase builder.
Kluwell Home Reader App
We have developed the My Home Reading App as a companion to the Kluwell Publication’s home reading journals. The app is useful for parents and teachers to organise and encourage home reading. This app makes teachers jobs easier by tracking each student’s progress, with a simple system that summarises an entire class’ reading progress on a single screen.
Every 100 reading nights the reader gets to crack open a new computer game, adding extra incentive to read at home. Fireworks and other interactive games unlock as the children read more regularly. Interactive games and a rewards system encourages even the most reluctant home reader to practice their reading skills before bedtime.