Month: May 2017

Why You Need a Professional Photographer

professional-photography

Three good reasons a professional photographer will add value to your website:

A professional photographer will help you stand out in the digital space and make a statement about your company vision and values. Strong, original images that add to your business story are the best option for your website.

Professional photographers take the time to capture images that resonate with your audience. While the expense and time may seem unnecessary compared to choosing stock images online, we have three good reasons why a professional photographer is worth the investment.

 

1. People appreciate being real

How many times have you visited a website and seen the same group of people walking together in business suits with their clipboards clutched in perfectly manicured hands, or noticed the same woman smiling beneath her headset? Exactly! Stock photos have become ubiquitous and rarely add anything of value to a website.

Basically speaking, stock photos are common, empty images that don’t enhance your website, and your audience might assume your company can’t be bothered with sourcing original content.

Engaging a professional photographer means you can use your team and resources to demonstrate the creative strengths of your company and showcase the products and services you provide. A talented photographer will uncover the ‘wonderful’ in your everyday products, and display them in a way that creates interest and admiration.

 

2. Why look good when you can look great?

If stock photos aren’t your thing, it can be tempting to do it yourself or hire a keen amateur. Before you let your favourite employee loose with a camera – you know the one; that guy who is always doing the Instagram photo a day challenge – stop and remember that every website tells a story. Photos that are badly constructed, poorly lit and over- or underexposed can be just as damaging to your overall business image as badly chosen stock photos.

A professional photographer will have equipment, editing software, experience and most importantly, a portfolio. The importance of viewing the photographer’s portfolio cannot be underestimated. It is essential because you will be able to gauge how well their approach will fit with your vision. A portfolio will also reveal the expertise and scope of their work.

 

3. Get the message right

Working with a photographer means you retain creative control of the message your website sends. This means you can set the mood and promote your brand through unique images that complement your content. Keep in mind that the photos you commission will make the first impression on your customers.

Taking the time to find the right photographer who can work to the brief and create an image that reflects your business personality and goals will be worth every marketing dollar you spend, and will also produce a website that attracts the right attention.

 

Here are some beautiful photos we have used recently

Health Care Websites – Five of our Favourites

Examples of our favourite web designs from the health care sector

We have done some digging and found five health care websites that showcase great design aesthetics.

 

Better Health Channel

With a full-screen homepage featuring well-placed logos and crisp greens on a background of autumn colours, Better Health Channel has immediate consumer appeal. The Victorian Government site has two options for users to view information: a banner with clear drop-down menus, or simply scroll down until you find what you want.  There are plenty of interactive buttons on the site that allow viewers to upload photos, leave feedback, download free apps or connect via Facebook, Twitter or YouTube.

 

One Medical

 

The One Medical site features high-quality images, beginning with video footage across the homepage of an average One Medical office. Prospective clients will find plenty of information by scrolling through the site, and the primary information for patients who have to visit a doctor quickly, presents in high-visibility ‘call to actions.’ The site has fresh colours and graphics but still feels warm and approachable.

 

Nudge Psychology

 

We love Nudge Psychology‘s gorgeous health care website that is visually attractive, well designed and highly responsive. In fact it is visually nicer to use on a mobile phone which makes sense as people access goods and services via their mobile devices more than any other platform these days. The images cover the entire screen with a discreet navigation banner across the top of the page. Scroll down or click on navigation menu for a visual feast of fabulous images, contrasting primary colours and geometric shapes. Information is succinct, with contact buttons available on each page. There are also Twitter and Facebook buttons, and a You Tube channel linked to the site.

 

Redbrick Health

 

Healthy, outdoorsy images and a colourful vector-based design make Redbrick Health a user-friendly and attractive site to navigate. The homepage has a scrolling full-width bar with ‘call to action’ buttons for each image, making it easy to listen to participant stories, and find out about research and health plans from the moment you land on the site. The site has easy to find Facebook, Twitter, Linked In and RSS Feed buttons, and a drop-down menu that is clearly set out for ease of use.  The site’s certified Redbrick Ready is an innovative example of full device and app integration for an array of health services, including Virtual Health Coaching, assessments, and advice.

 

Family Psychology Practice

 

Last, but certainly not least, we showcase one of our own health care website designs for Dr Emma Butler, a family and children’s psychology practice. Created with a full-width homepage that feels both homely and uncluttered due to warm, earthy graphics and clearly compartmentalised sections. The site features two blogs and offers a variety of ways to contact the centre, and interact with the information provided. The aim of the design is accessibility, achieved through relaxed language and user-friendly navigation.

If you are a health care professional launching a health care website; try to make sure that your web design includes relevant, accessible information, easy to find contact details and credentials, and a responsiveness and style that is welcoming, instils confidence and trust. Keeping these basics in mind will help drive more traffic from the web to your practice door.

 

We Push Buttons offer design packages for Health and Medical Industries

Over the years we have worked with dozens of leading health practitioners in Melbourne and across the country. We have built beautiful and professional health care websites for psychologists, doctors, dentists, medical trainers and anaesthetists and surgical staff at a large large hospital. We have also designed websites for neuropsychologists, schema therapists, yoga studios, mindfulness practitioners, an intuitive consultant, doula, brain training program and a sleep therapist.

So its pretty clear that we have a wealth of experience on how to build professional websites for health practitioners and institutions. If you need a design that includes Learning Management Systems for staff, illustrations for medical brochures, design of health posters, info graphics to communicate complex language and data visualisations explaining health outcomes in an easy to understand format, we are your agency.

If you are an Allied Health practitioner or a spiritual guidance counsellor, a yoga teacher or a birthing doula, we can create you a website that clearly reflects your philosophy and how you want to be portrayed on the web.

We Push Buttons has designed a beautiful website for The Hearing Club. You can see our portfolio item here.

Storm Season Backup Servers

backup-server

Backup your server

Storm season – time to get a backup server

The recent autumn storms that lashed the east coast of Australia are a not too subtle reminder that all businesses, large and small, should have backup servers in a separate location to their main business premises. As well as keeping a backup server, business owners should verify that backups are working successfully, or unexpected natural disasters could leave you without the necessary data you need to run your business.

The difference between the Cloud and offsite backup

Cloud does offer limited backup for companies but it is meant for small files and personal data. The major, and most important, difference between Cloud and off-site backup is ownership. When you store data on Cloud, you are a customer and as such, bound by the terms and conditions of Cloud storage. When you use an offsite backup server, you are the owner of your data, which means you can access it whenever you want. An offsite server also offers greater data protection because it can run twenty-four hours a day with scheduled backups at regular intervals.

Why is an offsite server the best option?

We live in an information age where the most valuable possession a business has is data. If your business was to lose all the company and client data, the costs involved in notifying clients and government agencies, continuing without data (if that is possible) and recreating the lost data would result in loss productivity and possibly, bankruptcy.

Off-site servers are an added layer of insurance against:

  • Natural disasters – storms, fire, floods, earthquakes and cyclones
  • Hardware failure
  • Theft
  • Malicious attack – from employees or the internet in the form of virus, worm or trojan

Having a backup server in place means you or your IT manager can travel to the off-site location and immediately retrieve an up-to-date copy of your business information.

How do I set up an offsite backup server?

The complexity and expense of an offsite server will depend on the size and nature of your business. It is best to choose a secure location, out of a flood zone, that is easily accessible. If there is no one within your business that is qualified to set up a backup server, you should seek expert advice to ensure you data is properly protected twenty four hours a day.

Every company suffers data loss at some point or another, so your best defence against the cost and stress of lost data is to commission an offsite backup server, establish a disaster and backup recovery plan, and review your data protection policies every twelve months.

If you would like to know more about our Web Hosting and Support Services you can read about them here.